We were looking forward to visiting Joma, given good reviews, but as soon as we entered the bakery were underwhelmed by a fairly spartan space and ordinary-looking pastries. It was also hot and slightly smelly (no beautiful baking aroma here). Grabbed a pretty flaccid croissant to eat take-away, which was adequate but nothing to write home about (the croissant at Kuang Si falls, by contrast, was sensational). All in all a disappointing experience, particularly when we were so looking forward to it. Would recommend many other places to eat in Luang Prabang.