A stretch of shopping plazas, with high street brands scattered all around: that's how I would describe Orchard Road. If shopping (for branded goods) is on your agenda, than this look no further. And if you aren't in Singapore (like me!), then spend about 90 mins roaming the place, preferably at night and move on.
Loved how the malls are inter-connected underground, and even the tree-lined road outside gives it a very distinct look.
Do not expect any traditional or ethnic stuff to be here: it's all world-class branded stuff. Go to ChinaTown or other areas otherwise.