A friend persuaded me to try out this new hotel, and I did not regret it for one minute.
This is the second Beijing property by the Swire Group (the other one being the Opposite House, which has made its mark for style and luxury). The East Beijing is like the little brother for those of us who aren't bankers on big expense accounts ;-)
Considering the fact that this hotel has only just been opened, the service is amazingly smooth and works well. Check-in was quick, and the room was nice, clean and functional. Sleep comfort was excellent. I went to the gym a few times, and that left a very modern and stylish impression, too. I went to both the Western as well as the Japanese restaurant and found both of them to be very nice and of great quality. All in all I will surely go back - but let's see where the rates settle in once the "opening special rates" disappear.
Other reviewers have noted that the hotel is "out of the way" - but if (like in my case) business requires you to be around the north-eastern part of the city, this is not a problem at all. And for after the office 798 (an impressive art district) is close by, and the hotel is integrated with a fancy shopping mall, it seems (I did not check out the mall yet).
The hotel deserves a clear recommendation, as it proves to me that the concept of growth at any price (Marriott!) is doomed, and that groups that grow slower yet are more focused on service quality can get it right in China.
PS: the hotel uses a very casual and laid-back uniform concept that can - at first - easily be confused with someone's own dress. This is all good and well, since it fits with the concept of the relaxed environment the hotel tries to provide its guests. The only point is that you must be aware of this. In my case, I arrived in a cab and thought that a passer-by was trying to "help" unload my suitcase. I then noticed it was actually staff, but on your first arrival this may cause confusion.
- Official Description (provided by the hotel):
- EAST, Beijing is a business hotel with a life. Located in INDIGO in the Jiangtai area and very close to Wangjing Business Park; Beijing Capital International Airport and the Central Business District are just 15 minutes away. With 2 restaurants, a bold new bar, pool and gym facilities, 17 hectares of landscaped parkland and the 798 Art Zone on its doorstep, EAST, Beijing lets you balance your work and your life. ... more less
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