I currently live in Beijing and I visit almost weekly. The shopping is divine and I very rarely see tourists. It is definitely a local hangout. One of my favourite things to do is to grab Starbucks (or Costa Coffe if you prefer) and people watch. There are stores that range from fast fashion with Zara and H&M to classic at the Gap and the fancier stuff at DKNY etc. There is pretty much something for everyone. Almost every beauty brand is represented in the department stores for my fellow cosmetics junkies. There is also a fantastic market that has so much stuff and at super cheap prices (if you haggle like you mean it haha). Definitely haggle because they will try to rip you off if you're obviously foreign. Decide what you want and look for it in multiple stalls to compare prices. Overall, Xidan rocks.
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