If you have unlimited funds, go to Lotte Avenuel Store. As I am so used to the premium outlet stores in the U.S. I just checked out prices. Prices at the European luxury brand stores, not even at an premium outlet mall, are much less in the U.S. But you do get a 7% VAT rebate if you buy branded goods. A sale was in progress in April so the stores were packed with shoppers, even though the amount of price reduction and variety on sale was limited.