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“Basic hotel with a clean and bright atmosphere”
Review of Hotel Icon

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Hotel Icon
Ranked #109 of 500 Hotels in Seoul
Certificate of Excellence
Reviewed April 27, 2014

The room tends to be more spacious than average Asian hotels. The hotel is kind of in a hidden area but just follow the direction provided by the hotel website and you'll have no problem finding it. There are at least 3 convenient stores nearby. The location is within a 2 minute walk to Insadong, where you'll find traditional Korean culture and crafts. The bed was a bit too hard for us; however, we still slept good due to walking many kilometers a day. The owner invited us to dinner the day before we checked out but our evening was occupied. It was unfortunate that we didn't get a chance to meet the owner. There is complimentary breakfast in the basement serving coffee, tea, cup noodles, toast and muffins. Don't forget to try their hanboks and check out the beautiful garden roof top.

Going to Hotel Icon from Icheon Airport was easy. 8000 Won to take the airport express train to Seoul station then 1750 Won to Jongro 3 ga station (you get 500 Won back when you return the transportation card). Duration from airport to hotel is approx 1 hour and 15 min

  • Stayed: April 2014, traveled as a couple
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1  Thank Amanda Y
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
IconSeoul, Owner at Hotel Icon, responded to this reviewResponded May 3, 2014

Dear Amanda

We very much appreciate your valuable comments regarding your stay at the Hotel Icon
We will continue to provide most warm, caring and personalized service at all times.
We would like to deeply thank you for staying with us.
We will do our best to make sure that your next visit will be much more pleasant than the previous one.
It would be appreciated if you could kindly give us another opportunity to welcome you again in the future, and we will ensure to take great care of you.

Best regards,
Hotel Icon / C.E.O. Eun-Gyo Jung

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This response is the subjective opinion of the management representative and not of TripAdvisor LLC.
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Reviewed April 27, 2014

- Stayed 5 nights there, love the place! Hotel is short walk to the metro station, Insadong street area and super near to both palaces (5mins from secret garden). Everything is accessible here.
- Rooms are super clean, albeit the bathrooms are smaller than we expected. Wifi there is super fast, we have 3 users streaming movies at the same time and it didn't affect it at all.
- The staff and owners were very friendly to us throughout the whole time, even offered us a ride in her car to the palace and showed us where all the attractions were.
HIGHLY RECOMMENDED!!

  • Stayed: April 2014, traveled with family
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Thank BenjaminScuba
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
IconSeoul, Owner at Hotel Icon, responded to this reviewResponded May 3, 2014

Dear Benjamin

Thank you very much for staying with us at Hotel Icon.
I am extremely glad to hear that you had nice staying with us
We strive to achieve the highest level of quality services and experiences and will continually put forth our best endeavor to provide exceptional experiences to our guests.
We appreciate you attaching great importance to good location.
Thank you again for taking the time to share your review on Tripadvisor.
We are looking forward to having the opportunity to welcome you again in the near future.

Best regards,
Hotel Icon / C.E.O. Eun-Gyo Jung

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This response is the subjective opinion of the management representative and not of TripAdvisor LLC.
Reviewed April 26, 2014

We had mixed feelings about our stay here. It is definitely a budget location, with a very good price for a night or two, but you get what you pay for.

Once we had found hotel which is a little hard to find and in a slightly run down area, we saw that next door is a building site where they are building a new block very close to the hotel so we had to navigate around the workmen.

There wasn't really a welcome from the guy behind the desk and he wasn't very helpful.

The room was OK, a bit sterile, with old furniture, harsh lighting, hard beds and a wet room. All a bit dreary really.

It was noisy at night with people coming and going and noise from upstairs.

We went for breakfast on a first morning and everything was empty and the staff were just chatting in the kitchen.

We were a bit despondent but then we met the owners who came to say hello and were very nice and helpful, offering to do some washing for us, so we didn't have to spend lots of money at the local laundry. This went some way to make up for our view of the hotel.

  • Stayed: April 2014, traveled as a couple
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1  Thank JamesOwen
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
IconSeoul, Owner at Hotel Icon, responded to this reviewResponded May 3, 2014

Dear James Owen

We appreciate your comments regarding your stay at the Hotel Icon.
First of all, please accept our most sincere apologies for the inconveniences you have experienced during your stay.
Over 50% of our guests are Japanese.
Our front desk staff can speak Japanese fluently ,but English is a little bit limited.
Please do not hesitate to contact me directly.
It is said that hard bed is goof for backbone.But we will prepare soft pad for the guest who like soft bed like you
I will get my staff trained not to chat in the kichen.
And I will have staff training continuosly to provide our guests with great service by showing proactive attitude.
We will more put our efforts to improve those problems.
I extend the very best wishes and hope that we will have the pleasure of welcoming you again in the near future.

Best regards,
Hotel Icon / C.E.O. Eun-Gyo Jung

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This response is the subjective opinion of the management representative and not of TripAdvisor LLC.
Reviewed April 25, 2014

We stayed here for a night en route from Busan to Seoul Airport. It's very conveniently situated, close to a couple of the well known palaces and Insadong, so we were able to get in an afternoon/evening's sightseeing. The room was small but clean, and fine for one night's stay, although the beds were particularly hard. The wet room is a really wet room - the shower is over the sink - and no safe, but it was fine for the price, which was very reasonable.

  • Stayed: April 2014, traveled as a couple
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Thank empty_nesters_cambs
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
IconSeoul, Owner at Hotel Icon, responded to this reviewResponded April 27, 2014

Dear Empty Nesters cambs

We very much appreciate your comments regarding your stay at the Hotel Icon.
You liked the central location which allows our guests enjoy the heart of Seoul.
Hotel Icon is located on the middle of Seoul and connected to the Subway Station and many tourist attractions .Thanks for your great attention on our hotel
We will continue to provide most impeccable service to all our guests.
Thank you once again for choosing to stay with us, and we sincerely look forward to your next visit.

Best regards,
Hotel Icon / C.E.O. Eun-Gyo Jung

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This response is the subjective opinion of the management representative and not of TripAdvisor LLC.
Reviewed April 21, 2014

We stayed in a twin room at the Icon Hotel for four nights. The hotel is located out of the way on a small Jongno / Insadong side street. It is very convenient for seeing the surrounding sights, as well as for catching the subway to other parts of Seoul. I liked that it quickly felt like we were "living" in the neighborhood. Lots of shops, restaurants, money exchange, etc. just a few meters from the hotel.

We liked our third floor twin room (couple with small child). It was quite small (normal for Korea), yet very comfortable. The bed was large and firm, good pillows. WiFi worked great. Nice flat screen TV with many channels. Hot water jug and tea. The usual room amenities were all good. Bathroom is tiny (Korean style with integrated shower), but workable. Hotel staff did a good job keeping it clean.

The accommodating owners are extremely nice people. I agree with all the other reviews about this. They were very helpful in arranging transportation to and from Incheon Airport. Wonderful people.

Downsides? Lots of cigarette smokers (including staff who smoked near the front door). Weak breakfast offerings. We bought extra noodles at a shop around the corner to fill in the gaps.

Overall, this was a good experience for us at a good value.

Room Tip: Be sure to request a no smoking floor if you don't like cigarettes.
  • Stayed: April 2014, traveled with family
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1  Thank onomataho
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
IconSeoul, Owner at Hotel Icon, responded to this reviewResponded April 27, 2014

Dear Onomataho

We very much appreciate your comments regarding your stay at the Hotel Icon with deep interest.
I am sure that your valuable feedback will encourage all of our staffs to further develop our service.
I was much pleased to know that you had a great stay at our hotel.
We will continuously provide most personalized and detail oriented service to all our valuable guests
We would like to deeply thank you again for staying with us.
We sincerely appreciate your effort to write fabulous review on the Tripadvisor.
We are looking forward to having the opportunity to welcome you again in the near future.

Best regards,
Hotel Icon / C.E.O. Eun-Gyo Jung

Report response as inappropriate
This response is the subjective opinion of the management representative and not of TripAdvisor LLC.
Reviewed April 21, 2014 via mobile

Stayed with a large group. Excellent hospitality from the owners as others have said. They made us feel at home and even hosted our entire group to a traditional Korean feast at no trouble.
The hotel rooms are EXTREMELY clean.. Sterile almost! Safe and secure.

Do not expect large rooms for this price. They are comparable to rooms you would find in Tokyo or HongKong where space is very limited.. Showers are private in suite, but "open concept" style.. No tub/separated shower area.

As one reviewer states, front desk staff is short with you, but this is obviously due to a language barrier. We found them VERY helpful and polite when asked for help.

PROS: Best value. Very clean and comfortable. Free tea in room. Great WiFi signal. A few English channels. Very good location. Very good water pressure and plenty of hot water.

CONS: "Double Bed" was two single mattresses pushed together". Mattresses springs feel rough & worn, probably need replacement (but slept comfortably). No option to "do not disturb or make room up". No iron to borrow.

Would definitely recommend!! Great stay. *we did not notice or try any breakfast*

TIP: Finding the hotel can be tricky. Look for "Hotel Ibis" signs.

Stayed: April 2014
1  Thank SomeDood
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
IconSeoul, Owner at Hotel Icon, responded to this reviewResponded April 27, 2014

Dear SomeDood

We are very appreciative and grateful to you. And thank you for your valuable review you have posted on TripAdvisor.
Your staying at our hotel as a travel expert who is top reviewer on tripadvisor is indeed an immense honour.
We will continually put forth our best endeavor to provide our guests with great service by showing proactive attitude.
Thank you again for your great attention on our hotel.
I extend the very best wishes and hope that we will have the pleasure of welcoming you back to Hotel Icon in the near future.
Fabulous services are willing to welcome you.

Best regards,
Hotel Icon / C.E.O. Eun-Gyo Jung

Report response as inappropriate
This response is the subjective opinion of the management representative and not of TripAdvisor LLC.
Reviewed April 18, 2014

My husband and I stayed here for two weeks in April during his mid-tour leave while stationed in Korea. I booked this hotel due to the wonderful reviews online, and from our experience they lived up to our expectations! They allowed my husband to leave his luggage while he picked me up and dropped me off at the airport on our first and last day. On our second day Mr. Baek called our room and invited us to a dinner they were having for another guests birthday. The dinner cooked by Mrs. Jung was fantastic and we had a wonderful time getting to know everyone. They were always more than happy to help us with directions and advise us on good restaurants and things to do. The location was perfect and just a short walk to two subway lines was very convenient. The weather was very nice during our stay and we left our window open every night, much to our surprise the area was very quite. We had mentioned that we wanted to go to the Bampo bridge to see the light show and they not only drove us there but arranged to take other guest along with. On the next day they walked with us to show us the way to a local flea market. Also one evening we came back to a plate of fresh fruit as a thank you for staying with them. Even though the room was small we were very comfortable. The room was cleaned daily and we were provided with two bottles of water everyday. The rooftop deck was also very nice to spend the evenings drinking coffee and watching the sunset. This hotel was a fantastic value for the money, and Mr. Beak, Mrs. Jung and all the staff made it a wonderful experience. I would recommend this hotel to anyone planning a trip to Seoul and hope that some day we can return for a visit!

  • Stayed: April 2014, traveled as a couple
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1  Thank Krista G
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
IconSeoul, Owner at Hotel Icon, responded to this reviewResponded April 26, 2014

Dear Krista

We very much appreciate your valuable comments regarding your stay at the Hotel Icon.
We are extremely happy to know that you had a wonderful time with us
I am sure that your kind compliments will encourage all of our staffs to further develop our service.
We will continually put forth our best endeavor to provide our guests with most warm, caring and personalized service .
We sincerely appreciate your effort to write fabulous review on the Tripadvisor.
We were so happy your husband made a new friend from Sweden during stay at our hotel.
Once again thank you very much for choosing the Hotel Icon and taking the time to leave a warm review. I hope your previous stay and experience will bring you back to our hotel.
We look forward to your return and stay with us again and we will take another wonderful care of your stay.

Best regards,
Hotel Icon / C.E.O. Eun-Gyo Jung

Report response as inappropriate
This response is the subjective opinion of the management representative and not of TripAdvisor LLC.
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Additional Information about Hotel Icon

Address: 20, Samil-daero 32ga-gil, Jongno-gu, Seoul, South Korea
Location: South Korea > Seoul > Gwanghwamun / Jongno
Amenities:
Hotel Style:
Ranked #109 of 500 Hotels in Seoul
Price Range: $28 - $78 (Based on Average Rates for a Standard Room)
Hotel Class:3 star — Hotel Icon 3*
Number of rooms: 40
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