Stayed at this hotel from Oct 21-23. I agree with previous reviews that the room given to me is quite small compared to other hotels with the same star level and nightly rates. However, I must say that the amenities in the room are complete and very nice. The bed and pillows and comforters are very comfortable. The push button remote control for the lights, temp, clock alarm is very innovative. The location of the hotel is very strategic since it is connected to a very big mall (lotte mall), to the duty free shop, it is very close to a subway station and most of all, it is a few steps away from Myeongdong shopping area. There are a number of tourist spots that can also be accessed from the hotel. Since the weather is very nice at this time in Seoul, it is okay to walk from Lotte to Nandaemun, City Hall, Myeongdong cathedral. The hotel also provides free shuttle service to Itaewon and Lotte World to guests. Asidevfrom this, the hotel staff are also very courteous and approachable.

We also arrived early morning and the check-in crew was very considerate to let us check in at 11am despite the official check-in time is actually at 2pm. Their concierge service is also very helpful in giving us directions to the places that we wanted to go to, showing us in the map our route, very accurate in providing taxi fare rates and very knowledgeable with regards schedules of some tourist spots (example, they told us that Gyeokbokgong palace is closed during Tuesdays, so it saved us time going there). On our second night, we highly appreciate that coming from a shopping activity, we returned to our room to find that they left a bottle of wine and some fruits as compliments. The hotel is also clean despite many people coming in and out of the hotel during our stay since there was a convention. Also, the hotel was gracious enough to lend umbrellas to all guests one morning when it rained.

I would say that I highly recommend this hotel and I would definitely choose it again when I go back to Seoul. Despite the relatively high cost, you actually get very good value for your money.

Fantastic location right next to Myeongdong. I had a room on the 11th floor (not one of the exec rooms). The room was clean and in beautiful condition. The bathroom was superbly equipped, in the style of top-notch Asian hotels. For some reason, I got two smaller beds instead of one large one, though I was alone. The service was excellent and attentive.

The breakfast buffet is awesome in terms of selection and quality, but if it's not included in your room, it costs about $60/person. The Italian restaurant in the lobby is nothing to write home about.

I usually stay at the Lotte Hotel Seoul on my incoming & outgoing trips to/from US on executive floor. Service & food is excellent. Myeong Dong fashion market is adjacent and you can find money exchanges there too.There are air freshener and bath salt in the bathroom. Pajamas are provided as well. It is a great hotel.