Honestly, this place is pricey, even for Seoul, however not necessarily for Itaewon. Don't get me started on the new shop up past the Hamilton charging almost 5,000won for a chocolate cookie. And for people going here for brunch, one look at the place will tell you this isn't really a restaurant, its a bakery. I wouldn't expect to get a full breakfast here anymore than I would order an omlete at Dunkin Donuts. This menu diversion is just another misguided effort to compete with everyone in everything. (Very common in Korea, where businesses like Samsung and LG make everything from cellphones and cars to toothpaste and toilet paper and millions live in apartment buildings built Samsung and Hyundai.)
As far as the baked goods, they are on the small side for the price, however I will say they are higher quality and fresher than 98% of the nearly 3,500 Paris Baguette franchises in Korea of course like any NON-franchise business in Korea service and quality suffers when the owner isn't there.. Its obvious this place is run by a baker and not just some franchise operator getting prepackaged egg tarts from a factory in Daegu. Service is average for Korea meaning somewhere below a New York Hot Dog Stand, but above the typical Paris Bistro. But still, why the 5 stars? One word.
RHUBARB !!!!! This is the only place I have found in all of Korea where I can get rhubarb pie and strawberry-rhubarb pie. They are small and pricey (although not as much as hotels charge in their bakeries), but when you are the only game in the entire country and you even attempt to make it taste like the way grandma use to make it, that is worth 5 stars!
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