Stayed here for 3 nights. My trip here was purely shopping, rather it was my wife's shopping trip so we wanted to stay near the main shopping areas. Was not my first choice also, but most hotels were fully booked in summer and we planned this very late.
Pros:
1) Location: Subway exit of Myeongdong just outside hotel entrance. Dongdaemum and Naedaemum are just a few stops away. Airport Shuttle Bus stand is just next to hotel, going to the airport via Limo Bus 6015 (Incheon) is a breeze. It is also situated in the heart of Myeongdong, which is one of the main shopping belts.
2) Amenities: No breakfast provided for this stay but Paris Baguette is located next to hotel lobby. Its a wonderful pastry shop offering many tasty buns and rolls. Absolutely delighted about it! 7-eleven and money changer also located in the same building, so no problems getting a late night snack or drinks. There is also a water cooler/ice dispenser at every floor of the hotel which is convenient.
3) Cleanliness: Room was tidy and clean, and decor is modern. All amenities expected can be found in the room. Nice toilet, with heated toilet seat and bidet.
Cons:
1) Room Size: Was small for a standard double, but that's typical of a city hotel.
2) No early check-in and staff was strict about the checking-out time.
3) Noise: My biggest qualm during the stay was the noise level. I stayed at the 8th level and every morning, I hear some piling/construction activity nearby. Its a bit of a minor irritation if you are a light sleeper.
Overall, I thought it was pretty much value for money proposal sans the noise. Hopefully the construction is just a temporary thing.