The location is excellent but as others have noted in a seedy side alley which can get noisy. I stayed for four nights and although my 'deluxe' room was really quiet, the bed comfortable and the sheets changed every other day, the room was not cleaned and the bathroom was extremely grubby which detracted from its other comforts. Take your own soap!
Eccentric balloon display in lobby and 'breakfast' is a misnomer - far better to go to the excellent Paris Baguette on Insadong.
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