Yes, it is huge. Yes, it is in the middle of the city centre. And yes, there's lots of choice. But no, Lotte Department Store is not unique. Even in Seoul itself larger department stores can be found. For example, "i-Park" at Yongsan Station is much bigger and has a more diverse assortment.
If you're in the neighbourhood do visit the Lotte Department store by any means. Choice is vast and the base floor with a food court is highly recommendable. But this store isn't worth traveling for.
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