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“great place to shop” 5 of 5 bubbles
Review of Dongdaemun Shopping Complex

Dongdaemun Shopping Complex
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Central Seoul Evening Tour including Deoksu Palace, Seoul Plaza and Dongdaemun...
Ranked #63 of 734 things to do in Seoul
Attraction details
Seoul, Seoul, South Korea
Level Contributor
45 reviews
39 attraction reviews
common_n_attraction_reviews_1bd8 29 helpful votes
“great place to shop”
5 of 5 bubbles Reviewed May 28, 2013

a good place to find souveniers and pretty much anything else. All kinds of Korean snack stalls. A fun way to spend the day

Visited May 2013
Thank glennyglenn_13
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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459 reviews from our community

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  • Chinese (Traditional) first
  • Chinese (Simplified) first
  • Dutch first
  • English first
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English first
Shanghai, China
Level Contributor
104 reviews
54 attraction reviews
common_n_attraction_reviews_1bd8 55 helpful votes
“Late Night Shopping Madness”
5 of 5 bubbles Reviewed May 26, 2013

If you are into clothes/shoes/accesorry shopping then this is probably one of the best places in Asia for shop till you drop. No other city caters to shopping in the wee hours of the morning like Dongdaemun. Most malls start getting ready around 8pm and things kick off around 10pm all the way until 5am in the morning. Wholesalers from around Asia come here to get the latest in Korean fashion. Even if you are not a shoppaholic, this place is still worth seeing the surreal scene of young women hauling duffel bags and the wholesaler system they have with long-distance buses.

There are 2 parts to this area. The popular malls like Doota that many of the Chinese tour groups follow, and then the other side of the street where there are a series of malls that cater to the young hip crowd looking for the latest Korean styles. Many young women run their own brands here hoping to make it big. Of course you also get your "fake" stuff which is par of the course anywhere in Asia.

Last subway train from the station here is about 12:30am so was our nightly stop before calling it a night to our hotel. It is about 3 subway stops from Lotte Department Store and on the circle subway route. There are some of your typical night snack stalls here.

Visited May 2013
3 Thank redpagoda
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Subang Jaya, Malaysia
Level Contributor
84 reviews
45 attraction reviews
common_n_attraction_reviews_1bd8 36 helpful votes
“Basically large complexes with loads of stalls”
3 of 5 bubbles Reviewed April 26, 2013

It's like Sungai Wang in Malaysia just with many many more buildings. There are like 4 or 5 tall buildings with shops in them. Most of them are catered to wholesale businesses only so don't bother going into them unless you want to look around. It can get pretty busy in those wholesale areas. It'll only make you sad as the stuff they sell are really nice and cheap but you can't buy them unless you buy a few of them. I'd recommend Hello apm and migliore. These are the non-wholesale ones. Do take note of when they are closed for business.
Loads of clothes though can be quite repetitive. Be sure to bargain!

Visited April 2013
1 Thank sher1208
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Level Contributor
26 reviews
10 attraction reviews
common_n_attraction_reviews_1bd8 25 helpful votes
“Need Patience and Stamina to find good buys”
3 of 5 bubbles Reviewed April 16, 2013

You have not been to Seoul if you have not been to Dongdaemun Shopping area.
Most tourists come to Dongdaemun for shopping at night as it's open till wee hours (like 5am) in the morning.

There are actually 2 sections of Dongdaemun shopping complexes. The section that most tourists visit are located on the side of Doosan Tower, such as Yes APm, Migliore and housed small retailers. The other section, nearer to the Dongdaemun Stadium is meant for wholesalers. If you have a few friends and would like to buy a few pieces together, then you should visit malls like Designer Club, Migliore Valley which you can probably spot better buys.

I do find that the fashion at Dongdaemun a bit too young for me. I read that Jeil Pyeonghwa caters more to working ladies in 30s-40s.

You do find some good buys here but you need patience, and good stamina as you really need to browse through the shops slowly. With every shopping mall with almost 10 levels, it would definitely require some stamina and patience.

Another tip is to look out for stall owners who are genuine in doing your business and you can get some good bargains. You would definitely encounter some who are not so friendly, but there are also gems to be spotted.

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Visited October 2012
4 Thank KeiGal
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Manila, Philippines
Level Contributor
67 reviews
25 attraction reviews
common_n_attraction_reviews_1bd8 35 helpful votes
“Just the books.”
4 of 5 bubbles Reviewed April 12, 2013

Went here because shopping was supposed to be cheap but not really. Yes there were a lot of things to see but I was really surprised that some items sold here I can get cheaper if I go somewhere else in Seoul. Like clothes, a lot here but more expensive than the ones in boutiques in Samcheongdong. Mobile cases were more expensive here than in Insadong. I also didn't like the sellers. They get easily irritated when they're asked questions about the products they sell.

What I really enjoyed here was the strip where they sell 2nd hand books. The sellers don't mind if you look around and rummage through the books, in fact they encourage it. They'll tell you to look for what you like and they'll give you a pretty descent price if you decide to buy anything.

Will definitely go back here for these bookstores.

Visited September 2012
2 Thank heyanny
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.

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