I wouldn't highly recommend this to visit, unless you have a car, and you are already driving to the Marina Mall next door.
The village is a little touristy, and there is nothing really to buy, unless you want overpriced make in China rubbish.
You're better off going into Abu Dhabi city centre and finding a nice souvenir shop there. Or a Souk.
However, the views from the beach are remarkable and quite frankly are the best views in Abu Dhabi for the buildings and skyline.
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