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“Chocolate Lover's Fantasy” 5 of 5 bubbles
Review of Max Brenner Rothchild

Max Brenner Rothchild
Ranked #11 of 38 Dessert in Tel Aviv
Certificate of Excellence
Cuisines: Israeli, Cafe
More restaurant details
Restaurant details
Good for: Kids, Large groups, Romantic, Families with children
Dining options: Brunch, Breakfast, Late Night, Lunch, Accepts American Express, Accepts Mastercard, Accepts Visa, Free Wifi, Highchairs Available, Outdoor Seating, Reservations, Seating, Serves Alcohol, Takeout, Waitstaff, Wheelchair Accessible, Wine and Beer
Description: The Max Brenner Chocolate Bar is the realization of the childhood fantasy of many. It is a place which combines tradition and modern design and gives the total experience of chocolate. People who come into the Max Brenner Chocolate Bar must feel that they are entering a special kingdom where nothing matters except the sensual, enflamed enjoyment of sights, smells and tastes. A number of elements lie behind the idea of the chocolate bar: In the first place, there was a desire to create a place that expresses everything that can be thought about concerning chocolate. All the regular things found in a chocolate shop (chocolate pralines, chocolate bars and the like) and all the additional things that come to mind in connection with it: chocolate cakes, chocolate croissants, chocolate liqueur, chocolate fondue...the vision is that in every place in the world people can find a place in which everything is chocolate. In terms of atmosphere, the place must realize all the dreams and fantasies connected with chocolate. For many people, there is the childhood dream of a house of chocolate: a place in which chocolate flows in pipes, cocoa powder is spread everywhere, giant chocolate blocks.... Today, when one goes to a chocolate shop, there is no special experience. Chocolate shops are very sterile: the pralines are lined up in orderly display, the bright packaging tied in golden ribbons, and the place is clean and shipshape. The feeling at Max Brenner’s is that in everything which relates to chocolate, things must be exactly the opposite, and we wanted to create a place which allows this experience. The chocolate bar is a place in which one feels chocolate in all one’s senses: the rich aroma, the colors, the abundance. Another thing we thought about was to do for chocolate what had already been done many years ago for coffee - to turn it and the use of it into a culture. We do not want people only to come to buy boxes of chocolate tied by a gold ribbon, but rather that their interest in chocolate and purchasing it will turn into a total experience. That people will know the story of chocolate in its full depth and will become true experts in its different aspects and qualities. People take pleasure in feeling that their life is richer and that they are experts in a certain area, up to the point where they can turn what engages them into a ritual. This feeling can be expressed in various ways - if it is the pleasure from reading the names of the special grapes from which the wine we drink is made, or the thought about preserving wine at an exact temperature or pouring it into a special vessel to allow it to “breathe” - all these things create ritual. With chocolate, a ritual has not yet been created in which a person knows the special way to drink cocoa after whipping it, or what is special about a chocolate block made from beans grown in a certain area. The chocolate bar attempts to develop a consumer culture around chocolate, a daily culture: every person can find his favorite chocolate beverage, the beans suitable for his personal taste and so forth. The purpose of the chocolate bar is to broadcast chocolate at every level that we can think of: on the one hand - a chocolate pralines corner that conserves aesthetics, prestige, and sterility, very delicate things. On the other hand - whole blocks of chocolate, which express passion, sensuousness, and the experience of the plenitude of chocolate. The design as well creates a supermodern and fashionable place, but also preserves warmth, nostalgia and romance. A feeling of yesterday. Thus, the clothing worn by the sales people conveys a feeling of an old factory, the colored floor and, to a certain extent, the bar itself is reminiscent of a corner grocery store in days gone by, with heavy wooden shelves holding the merchandise. The idea was not to mimic the past but rather to integrate between supermodern design and nostalgic aspects. Seating at the chocolate bar is designed to fulfil culinary appetites but also to create a magical atmosphere, romance, nostalgia and the sensuousness connected with chocolate. To this purpose, we expect the employees at the chocolate bar to convey to their guests knowledge and stories on the tradition of chocolate, the different types of cocoa powder, the variety of different flavors among the products, and the special utensils intended for drinking hot chocolate beverages. A person who enters the chocolate bar must feel emotion, almost disbelief at what he sees. To create this state of affairs, the bar display must always give a feeling of abundance: bags filled with chocolate powder, like an oriental market enveloped by smells and colors; wooden boxes spilling over with truffles coated with cocoa powder and light and dark rochers; transparent pipes through which hot chocolate beverages flow; gigantic milk, bitter and white chocolate blocks, with giant knives beside them; and above all, the rich and addictive fragrance of cocoa beans - roasted, grated, cooked...
Redlands, California
Level Contributor
87 reviews
58 restaurant reviews
common_n_restaurant_reviews_1bd8 31 helpful votes
“Chocolate Lover's Fantasy”
5 of 5 bubbles Reviewed February 7, 2013

While on vacation in Philly, we had to stop in and try a wonderful dessert. It was fabulous inside and the booths were cute. I cannot remember the name of my dessert but it was cake, ice cream shaved chocolate and hot fudge sauce. It came in separate dishes so you poured everything onto the main cake plate. I remember there were raspberries too. We ate there our last night and had a delightful time plus there is a lovely gift shop and I picked up some chocolate gifts to take home. The restaurant is in a nice section of town and we just took a cab and later walked a while as we were stuffed. I will go back the next time I am in Philly. We went there at night so next time I want to go in the daytime. Parking is limited in the city so it is better to walk, take a cab or the subway. It is a little pricy but well worth it to have the chocolate adventure. Don't stop in if you hate chocolate!

  • Visited July 2012
    • 3 of 5 bubbles
      Value
    • 5 of 5 bubbles
      Atmosphere
    • 5 of 5 bubbles
      Service
    • 5 of 5 bubbles
      Food
Helpful?
Thank Kristin H
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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330 reviews from our community

Visitor rating
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Rating summary
    Food
    Service
    Value
    Atmosphere
Date | Rating
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English first
Vienna
Level Contributor
236 reviews
95 restaurant reviews
common_n_restaurant_reviews_1bd8 72 helpful votes
“Best chocolate experience ever”
5 of 5 bubbles Reviewed February 7, 2013

In my whole live and traveling never have tasted such creative, harmony sweet dishes.
Gorgeous variety, all brands and spices - a must !

  • Visited March 2012
    • 5 of 5 bubbles
      Value
    • 5 of 5 bubbles
      Atmosphere
    • 5 of 5 bubbles
      Service
    • 5 of 5 bubbles
      Food
Helpful?
3 Thank Wienonline
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Tel Aviv, Israel
Level Contributor
32 reviews
16 restaurant reviews
common_n_restaurant_reviews_1bd8 17 helpful votes
“Perfect place to take the kids”
4 of 5 bubbles Reviewed February 5, 2013

The menu is over-run with sugary concoctions, it will remind you of a charlie and the chocolate factory. Its also cute at night to sit outside and enjoy a meal or desert by candle light

Helpful?
Thank candy t
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Tel Aviv, Israel
Level Contributor
2,554 reviews
259 restaurant reviews
common_n_restaurant_reviews_1bd8 1,907 helpful votes
“Chocolate galore.”
4 of 5 bubbles Reviewed January 19, 2013

This place is all about chocolate, in every shape, taste and form, but you can also grab some regular food here.
My only recommendation is to go easy on the chocolate, as too much of this sweet thing would cause you to gag. Literally.
If you have to choose a specific chocolate dish – go for the white chocolate soup. It's UNREAL! just make sure to ask for plenty of glasses of water to wash all the sweetness off.

  • Visited December 2012
    • 4 of 5 bubbles
      Value
    • 3 of 5 bubbles
      Atmosphere
    • 4 of 5 bubbles
      Service
    • 4 of 5 bubbles
      Food
Helpful?
Thank TheShis
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Fairfield, Connecticut
Level Contributor
7 reviews
6 restaurant reviews
common_n_restaurant_reviews_1bd8 1 helpful vote
“Decent Chocolate; Horrible Attitude”
2 of 5 bubbles Reviewed January 9, 2013

Overrated chocolate dishes such as the Fondue with stale sponge cake and dried out marshmallows topped off with service and management that more appropriately belonged in a teenage burger joint...Oh wait a second, that probably explains why there were no adults at this port side restaurant.

  • Visited December 2012
    • 1 of 5 bubbles
      Value
    • 3 of 5 bubbles
      Atmosphere
    • 1 of 5 bubbles
      Service
    • 2 of 5 bubbles
      Food
Helpful?
1 Thank garth b
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.

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