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“Bad bad service” 3 of 5 bubbles
Review of Cafe Aroma

Cafe Aroma
Ranked #3 of 23 Coffee & Tea in Jerusalem
Certificate of Excellence
Cuisines: Cafe, Israeli
More restaurant details
Restaurant details
Good for: Families with children, Dining on a budget
Dining options: Lunch, Breakfast, Brunch, Seating, Takeout, Wheelchair Accessible
Tel Aviv, Israel
Level Contributor
207 reviews
84 restaurant reviews
common_n_restaurant_reviews_1bd8 226 helpful votes
“Bad bad service”
3 of 5 bubbles Reviewed July 17, 2013

The food was OK, but the service was terrible.
There were friends of the employee, who were shouting and laughing, bothering us and standing in front of the counter, denying access to our food.
Shame this is happens at night, when the owner isn't there.

Visited June 2013
1 Thank Nimrod-W
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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106 reviews from our community

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Rating summary
Date | Rating
  • English first
  • French first
  • German first
  • Hebrew first
  • Italian first
  • Japanese first
  • Portuguese first
  • Russian first
  • Spanish first
  • Any
English first
Mexico City, Mexico
Level Contributor
131 reviews
38 restaurant reviews
common_n_restaurant_reviews_1bd8 85 helpful votes
“Incredible coffee flavor”
4 of 5 bubbles Reviewed June 25, 2013

Coffee is excellent, sándwiches, pastry and salads are well served and super fast so when you are in a rush this is the place to go.

Visited June 2013
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Limassol, Cyprus
Level Contributor
31 reviews
12 restaurant reviews
common_n_restaurant_reviews_1bd8 12 helpful votes
5 of 5 bubbles Reviewed June 3, 2013

A very lively seven day a week traditional coffee shop just at the end of the street providing excellent tea and coffee with superb omelette sandwiches on brown bread all for 48 IRS for two people great value for money. The cafe has free wi-fi which we found very helpful indeed.

Visited May 2013
Thank Tony P
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Fort Lauderdale, Florida
Level Contributor
194 reviews
148 restaurant reviews
common_n_restaurant_reviews_1bd8 69 helpful votes
“Just ok food, slow service”
3 of 5 bubbles Reviewed June 2, 2013

We were so looking foward to Cafe Aroma and were a little dissapointed this time. The service was very slow and not very friendly. The food was just ok this time.

Visited April 2013
Thank FunTravelerForSure
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
London, United Kingdom
Level Contributor
437 reviews
123 restaurant reviews
common_n_restaurant_reviews_1bd8 554 helpful votes
“Israel's Answer to Starbucks”
4 of 5 bubbles Reviewed May 16, 2013

First Impressions: Café Aroma is a large coffee chain in Israel with 123 branches nationwide, stretching from Afula to Beer Sheva, Haifa to the Dead Sea, Tiberias to Nazareth, and dozens in Jerusalem. It is veritably the "Starbucks" of Israel, but that is where the comparison ends. But, whereas Starbucks offered little to distinguish itself from the local competition other than higher prices and fewer food choices, Café Aroma has elevated local palates from the humble nes al chalav (instant coffee) to high-brow gourmet (espresso). Politics and religion aside, the fact that there is currently no Starbucks anywhere in Israel is a testament to Aroma's success. (Aroma has even expanded to the US, Canada and Europe.)

PROS: Location... location... location. They are just as ubiquitous as Starbucks, but while most branches are closed on Shabbat, this one (located in the business district in the upscale Mamilla neighbourhood) is open 24/7 and one of two in Jerusalem open on Shabbat for the secular crowd. As its name implies, it is best known for its excellent, slow-roasted javas. The roasting process is done by hand in the slow traditional way, a method which allows the coffee beans to achieve perfect body, softness, acidity and presence. Of their drinks, I especially love their Mocha, a long shot of custom-blended espresso, milk chocolate Aroma pralines, topped with steamed milk and froth, then sprinkled with cocoa powder. They can also brew a mean cup of Turkish coffee. In the summer, the Ice Aroma, a special blend of double-brewed Arabica coffee, cocoa Pralines, milk and sugar, mixed in crushed ice is a cool treat to beat the heat. Unique to Aroma is they place a small complimentary bar of dark chocolate beside every cup. The menu expands to fresh and healthy foods as well, from savoury Bureka pastries to salads to the hearty Aroma Power Breakfast. The atmosphere is part-French bistro, part-Italian café and part-Israeli kibbutz. Ranging from £7 to £20 for a meal, drink and tax, their prices are by no means cheap but is reasonable compared to other cafes in the area.

CONS: I'm hard pressed to cite any negatives about this place. Well, for one, the pace is brisk and crowded, but less hectic than other cafes. Some branches are self-serve, SROs joints. Maybe more Robusta beans for us java-holics.

Verdict: There you have it -- great coffee, fresh and healthy food, extensive menu, reasonable prices, warm atmosphere, contemporary décor, free WiFi and newspapers, and friendly service. What more can you ask? Starbucks could use a page or two from Café Aroma's playbook. Recommended. Grade A-minus.

  • Visited June 2012
    • 3 of 5 bubbles
    • 4 of 5 bubbles
    • 4 of 5 bubbles
    • 4 of 5 bubbles
1 Thank Eternal_Nomad_12
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.

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