Mall Hayam offers better quality shopping that the Ice Mall, and is, in general (in my experience) less crowded and less noisy. In addition to the many clothes stores, it has an official Apple store, which the Ice Mall does not have. It's location on the sea makes it a convenient jumping off point for additional Eilat activities -- along the boardwalk or up into the city. Unlike the Ice Mall, the options for eating at this mall are limited, and there are no activities for children. This is a net shopping mall. Not very exciting but functional.
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