Stayed here for two nights with my partner, very clean and comfortable with tea/coffee making facilities and a fridge. We had a great view of the Red Sea and Jordan as well.
Whilst in terms of hostage prices generally its not the cheapest, you have to remember that hotels in Eilat are insanely expensive so by comparison this was fantastic value for money especially as it included a huge and varied breakfast buffet. Staff were all friendly and helpful, when they learnt we were a couple they changed our room to a double bed as our Internet booking had mistakenly implied we were after a twin room., the beach is literally a 2min walk away and there is a shopping centre also 2mins away. The ice mall is about a 10min walk away if you fancy some ice skating in the 40+ degree temps too! Would definitely stay here again :)