Only stayed 1 night here but wish I had never bothered staying any other place.
I always use the Cefle massage shop in this Soi (Its one of proper massage shops) And decided to give this place a try as we normaly stay up this end of town.
Now its set back from the main Soi so it is very quiet especialy as this Soi is very lively.
As this place is very new we were expecting good things and we were not dissapointed.
Huge rooms the bedrrom was about twice the size of any hotel room plus it has a large funky bathroom and seperate shower with rain forest attachment and a bath tub. With a very nice supply of freebies.
The living area is seperated by large glass sliding doors which would have been nice to have curtains so that you can have a dark bedroom.
Their is also a nice little kitchen area with large fridge and freezer.
For the money you would be hard pressed to find better in Bangkok.

Stayed 6 nights in Dec 2010, first time and it is as the photos show.
Huge spacious rooms, more like an apartment than hotel.
Great location close to ATMs, Seven11, Minimart, Laundramat and during the day plenty of street food available.
Staff are friendly however, seem very casual at times and not professional looking.
Room does not have iron or iron board, hair dryer and had to request for utensils to cook and use the kitchenette.
Hotel does not have in house laundramat too.
Free wifi provided which had average speeds.
The Soi (street) is shared with two clubs and another korean hotel also massage parlour, at night you can hear the music beating but does cease after 1am.

Hotel close to BTS (nana) or you can walk 10-15 mins to Asoke (BTS) .

We stayed for a month. It's like a serviced apartment (without a washing machine, restaurant, or room service) more than a hotel. For short stays, it makes more sense to be in a hotel. For long stays, the large room size works in its favor.
Its new. Its well executed and the rooms are large and comfortable. Its also situated in the middle of a bunch of bars, pubs, massage parlours, and restaurants, but its slightly far from the tourist areas. Its more an upmarket Thai and expat area (the Thai prime minster lives down the road). It's 5 minutes walk from the skytrain and across from the Emporium shopping mall.
Its a friendly place - the staff and the owners will all get to know you - and it feels like home, but then don't expect 5 star service.