I went to the souk 4 times in my 5 day stay. Once alone with some knowledge of Arabic, 2nd trip 2 of us, and the final trip 3 of us with one of our guys fluent in French.
Now the first thing you need to know about any souk, this is not a hustle free zone and every action taken by you in a souk will generate a reaction by the locals. There are good, bad, and plain weird smells. The sights are good but there will be crowds and people trying to hustle you for money or to buy something.
Shopping: You will need good bargaining skills, whatever they offer as a price drop it down by 50% and then negotiate and you might agree on something that works out to be a 20-40% discount. Be prepared to walk away when negotiations are slow. Have an idea and plan of what you need before going into the souk as this is not a place to browse and make up your mind.
Navigation: This place is a maze and therefore download the map to your iphone or android device. Enable GPS so you know your location on this map. Set a insertion and extraction point if going in separate groups. Never pull a paper map out as that is setting you up as a target for hustlers. (worse case scenario: if lost, tired, frustrated, battery low, map on phone has failed to load, and want to find your way out, fine a bazaar staff member and negotiate a price with him, usually 50-100 dirham for a guided path to the taxi stand or main square.
Food: The food market looks great and smells great, the slow cooked lamb dish is a must :) The orange juice for 4 dirham is great as well. Skip the salad and focus on cooked food.
Chill Zones from the insanity: There are many roof top bars that can provide an escape from the chaos. (Le Salama is one of the great restaurants here)
Attitude: Being polite here works with some people so first approach is be polite. Words like (La_Shukran, Non merci) should do the trick. Next level is the tough look into the eyes and say(Bas/khalas, assez, s'en aller), followed by Ma Salam ,au revoir). The above in Arabic and French should save you. Words are (No thanks, enough/finished/go away, goodbye).
Warnings: If you fear snakes then once you hear the snake songs with flutes etc You are in the zone usually in the main square where the food stalls are. Monkeys are here as well. The trick they use here is a snake around the neck and then ask for money to take it off and you might get a photo with it or selfie if you are comfortable around it.
Theft: Not a issue as the Marrakech people police this themselves and we saw a man grab a ladies bag only to have a screaming lady and a mob of 40-70 chasing him and catching him. The police got to him quite quick before the mob went crazy.
Conclusion: Is it worth the trip into the souk, yes if you can handle the hustlers and hustle them yourself. You will find good deals. If the above tips scare you and lots of people around you is uncomfortable then stay in the main square instead of heading into the deep with the narrow streets etc A guide may be useful if you want to go deep into the maze.
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