Ok, we bought two carpets with which I am very happy. BUT I also know I paid top dirham for them and have the feeling that the reviews elsewhere that this place is not all it seems are probably accurate. Despite repeated email requests we have not received the certificates of provenance promised. Am also questioning about the link between Ali's, the neighbouring Asmae Restaurant and one of the tannery shops. Much better places to go and other towns a lot better prices than in Ali's. The carpet story can be found everywhere so absolutely NO need to step inside Ali's door. If you do, caveat emptor.
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