This is suppose to be the place in Agadir where you find swanky restaurants/bars and international businesses...apart from Zara there didn't really seem to be much else going for it and half the plots were closed or shut down.
The area seems to come alive at night with locals/tourists wishing to dress up and pose.
Its great if you want to get some nice photos of the Khasbah and I recommend La Blanc restaurant which was lovely. Otherwise I wouldn't bother wasting the taxi fair. The street behind the promenade is more interesting
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