Admittedly I have not tried any other dive shops on the island, but that is because I found what I was looking for on my first try. The rates at Deep Blue are very competitive from what I can see. And I always feel that I get more than my money's worth. Without exception, everyone at Deep Blue has gone out of their way to make me feel welcome and safe. The instruction is very personal and the DMs are all very good, relentlessly patient, and they seem to genuinely love their work. I would agree with the other reviewers that "the vibe" is rather low key. I like the calm, quiet, efficiency that I see when we load up to go out, gear up to get in the water, and return to clean up the gear. No yah yah, rah rah. No hung over dive masters. No macho stuff. Just relaxing beautiful diving with any help you need to make your experience the best it can be. I would recommend this shop in particular to older divers (like myself), newer divers (like myself), and solo female divers (like myself). If you are looking for a party boat atmosphere, this may not be the shop for you. But if you want to dive with some high end dive masters for a low end price, consider Deep Blue.