I was used to go in a similar place but...I just understood this a poor imitation. Burgers are not tasty, raw materials are lower in quality;bread not so crispy and tasty too...meat very disappointing,their competitor use beef while they use a mix between pork-beef and lamb-beef but with not so good consistence. Also quantity is less plus sauces have bad taste either... if they want to be competitive they have to improve a lot.
Last but secondary matter,competitors make cheesburger with 3,50€,bigger,tastier and with good meat...their burgers start with 4€ with pork-beef,their menu has only 4 burgers against the 13/14 of the main competitor.
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