Our guide book told us this was one of the top places to visit in Prague, and as Catholics who love visiting churches (we visited about 20 in Prague alone) we were excited to see it. We were disappointed, however. The ticket price was more expensive than most other churches that charged (and most churches are free) and they charge you a fee to take pictures which is almost as expensive as the ticket price.
In my opinion, the two main draws to the Loreta were the Santa Casa and the "treasury" which contains a number of beautiful monstrances including the Diamond Monstrance. Nothing in particular is special about this Santa Casa - it's a reproduction of the actual Santa Casa in Italy (held by Catholic tradition to be the Holy Family's house from Nazareth) looks like. It was cool to see what the Santa Casa looks like, but you don't get any sort of special feeling that you are walking where Jesus, Mary, and Joseph walked because you aren't - it's a reproduction. The collection of monstrances and other precious vessels and valuables was interesting and nice to see, and of course the Diamond Monstrance was beautiful.
My main criticism is that the Loreta is just not as pretty as many other churches in Prague and therefore isn't worth the price to see it. Other churches that charge cheaper entry fees which are far more beautiful than the Loreta include St. Vitus's Cathedral (if you buy a the smaller packaged ticket, not even the large one, you can see Prague Castle, St. George's Basilica, and St. Vitus for less than twice as much as just the Loreta and St. Vitus puts the Loreta to shame aesthetically) and St. Nicholas in Mala Strana (not in Old Town Square), which is a stunningly beautiful baroque Jesuit church.
But there are still plenty of other churches more beautiful than the Loreta that are free such as St. Thomas in Mala Strana near the Charles Bridge, Our Lady before Tyn in Old Town Square (only open for about two hours a day), St. Ignatius of Loyola near Charles Square, and St. Ludmilla near Wenceslaus Square. The Church of Our Lady Victorious in Mala Strana is free to enter and has a collection of monstrances upstairs as well in addition to housing the famous Infant Jesus of Prague statue.
Anyway, the Loreta was okay but nothing special. If you want to see a beautiful church, you can see plenty that are prettier and cheaper elsewhere. Unless you really want to see a reproduction of Santa Casa or love diamonds and want to see the diamond monstrance, feel free to skip it.
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