We had been here before, on part of a day trip by coach, but because of vehicle problems, our time here had been cut short, so we returned for a full look-round. The first thing to say is that if pottery, including its design and manufacture, isn't your thing, then a visit here might seem a little tedious. We didn't do the visitor centre experience, where you can get hands-on with clay and try making your own stuff, so there is no further comment on this, but if you have children with you, it might be something worth investing in, because the main displays aren't all that child-friendly - one or two audio commentaries at the push of a button, and an introductory 20-minute video film, but that's about it.
The main display area is very comprehensive - an archive with examples of just about every range Wedgwood ever produced. It's a world-class collection, but working your way through it all does demand a bit of stamina as far as concentration is concerned. Josiah Wedgwood is rightly honoured not only for his innovations and business acumen, but also for his very warm humanitarian instincts regarding not only his workers but also his fellow men. It's very thought-provoking, and difficult to avoid asking yourself where we would find his like today.
There are many pieces to buy in the on-site retail shop, but the real bargains are to be found in the remainders and seconds in the factory shop - reductions of the order of 25-75% are available. The site has a cafe and a restaurant - the latter has a slightly limited range, but offers decent quality and value. The Wedgwood Museum is definitely worth a full visit. Once you have seen it all, your return will be heavily dependent on your taste in pottery and your quest for an appropriate bargain.
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