I think this is mostly aimed at children. The "experience" has no explanation (except the bit in Spanish at the beginning about the fairies). If you are not from Jerez or don't know anything about Jerez, the dramatic images of horses, bulls and the Feria will be nice to look at but meaningless.
There is a tour of the bodega afterwards. We had the most charming guide, who had such terrible pronunciation in English that most was lost on us. She was so friendly and enthusiastic it became embarrassing constantly asking her to repeat. Such a pity as there was surely a lot we missed as a result of this.
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