We've been there twice recently. I can't say too much about the prices, nay price tags show 'regular' and outlet prices, but I don't know where the regular prices come from. Certainly the place has lots of different brands, many will be interesting for younger people. It's not a place to buy a suit and tie, really. We were mainly looking for travel bags and suitcases, some quite good deals are to be had in the Samsonite and Tumi shops, and many other shops offer good travel bags as well.
Stay away from the 'traditional' restaurant, which I found pretty horrible (and I'm Bavarian!), the 'Asian' place at the other end of the village is ok, but still expensive compared to restaurants in Ingolstadt and generally in Bavaria, apart from Munich and touristic sites. Probably an ideal place to send your wife with a girlfriend or kids :)
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