Interesting reading some of the earlier comments, I think some have reviewers had their taste buds spoiled by eating plastic Mr Whippy style ice cream; Rossi's is the real deal. The flavour is unique, interior is original, opening times can be hit and miss, but it all adds to the fun! As I love the natural so much I've never been bothered about other flavours, why change something that is already perfect? They do make other flavours, but you never know from day to day what will be on the menu... again part of the fun of it all!
I have been visiting Rossi's since my childhood, and it has become an institution in my own family now too. A business that has been a success for nearly 80 years without changing much must be doing something right.