We stayed for four nights at the Imperial and thoroughly enjoyed ourselves. The staff are welcoming and very efficient - we had a small problem with our room which was corrected immediately. The hotel has been refurbished recently and is beautifully decorated and very comfortable. There is easy access for disabled guests and even wicked smokers like me are catered for with ashtrays, chairs, tables and umbrellas at the front and side entrances of the hotel.
The food was generally very good, although we would have liked more vegetables with our evening meals, and breakfasts were fine.
The hotel is in the centre of the promenade, with superb views of the bay, and the main shopping street is only a couple of minutes walk away, behind the hotel.