We used Reykjavik Excursions for the following:
Flybus transfers to and from out hotel to Keflavic airport (this is very efficient, almost as good as a taxi but significantly cheaper!)
The Golden Circle Tour (Geysir, Gullfos waterfall, Þingvellir, and a geothermally heated hydroponic greenhouse) - The two food stops on this bit were too busy and had very long lines. Not really RE fault though.
A Whale watching trip (with Elding Whale Watching - we got too see Humpback Whales) - Beware this trip can be much longer than the time stated.
The Blue Lagoon
We had a Northern Lights tour booked too, but unfortunately the weather was not kind to us so it was cancelled.
All pick ups were on time (often using a minibus to transfer you to the coach), our tour guides friendly and knowledgeable, the coaches were driven well and comfortable.
You may have to swap your printed out itinerary for tickets at the bus station / airport, other times your printed out itinerary is accepted on the bus. we were very glad we were shown right onto the bus without having to pick up tickets in the ticket office as the line was going to be very long otherwise!
The hotels in Reykjavik seem to have a very good working relationship with this company and are very good at arranging trips and pick ups, also knowing when the trips are cancelled due to adverse weather.
This company is definitely my first choice when in Iceland now. They obviously a very well established company who know what they are doing and do it well.
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