The Rockers Urban Coffee seems to be one in a line of cafes that pop up in the city every few weeks and close after 6 to 12 months.
The work plan is very simple and straightforward: make a very modern and appealing place (the renovation for such small shops typically cost 2,000 Euros these days) to attract first time local clients as well as the many tourists who pass by the busy street but use the cheapest coffee beans on the market whilst charging premium prices.
In the first few months business booms but after the 5th or 6th months as locals warn each other the coffee is bad so too the tourists notice the place is empty and so it usually closes after a year at most.
The 'freddo cappuccino' I ordered was in fact a decent size plastic cup filled to the end with ice and a tiny amount of bad quality coffee in some brownish liquid (not milk or cream of any sort). The brownish liquid was at most 100 ml. so to pay 1.80 Euros for this is pretty ridiculous especially considering it is on a noisy artery in a city that has many thousands of cafes... I think you get the general idea...
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