We booked two trips at the local office: the East and the West Island tours. Both were excellent value for money. On the East tour Philip told us just enough without being overpowering and was happy to answer any questions we had. The frequent stops roughly every half hour meant the day was over far too quick, great views, stunning scenery and good company too.
The West trip was just as good with Antonio (2) same deal basically and once again a great day out. The driver/guides all speak good English along with other languages so no problem.
All the tour minibusses converge on the 'tourist' spotswithin minutes of eac other but its really not a problem, on such a small island it is to be expected. This company may not have the newest minibusses but thats no problem...good value for money.
I would use Pride if Madeira again.
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