The photo above is of an older shop - the newer store on Simon Stevinplein is glossy, modern and wonderful to visit, decorated with cacao pods. You can look through a window to see the melted chocolate being tempered - so the pervading smell of molten chocolate is amazing.
We had none of the problem experienced by the previous reviewer. I visited on the Monday morning with two children who were welcomed and given a sample "chocolate letter". We toured the shop but didn't purchase anything as we wanted to see the other chocolate shops in Bruges (and there are LOTS to visit!).
Nevertheless, we all agreed that Dumon was the best and so we returned the following day and were again offered samples and welcomed with a smile. The children spent some pocket money and I bought a small box of my favourite chocolate discs with fruit and nust called "Studentenhaven" (also called Mendiants elsewhere in Europe). There was no pressure and the relatively low value of our purchase was not commented on and did not seem to offend the sales staff in any way.
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