The story has it that different guilds were in competition on which one will have a more imposing and richly decorated facade to match the wealth and influence of the respective guild. "Pissing" contests like that may lead to monstrosities, if not done right - but not here. Exquisitely decorated buildings with lots of fine and intricate golden details that fit seamlessly into the architecture. The different guild houses seem to complement each other. Masterful restoration work - shine and polish without ruining the authentic look. Do have your camera handy, it is definitely worth filling up a memory card.