I had been in Antwerp a few years ago with my family and went to this specific store and thought it was really amazing. When you walked into the showroom upstairs you can see the individual people working on the jewelry through glass windows (a goldsmith, a diamondsetter, cutter, etc). When you walk further along, the pieces on display start. It's not the largest display there, but I can understand the reason for it, which I will explain later.
About 2 months ago I started looking around for engagement rings and I knew I wanted to get it in Antwerp somewhere and my girlfriend was coming with me to Belgium for a vacation. So why not do everything there? I looked around and saw good reviews for diamondland and they seemed very accommodating. I wrote them an email and that day I got a response from an individual named Guy Kleinblatt. I wound up talking with him a little and I gave him a little information about what I was looking for. We set up a day when I would come in and meet with him to pick out a ring. If you are interested when buying an engagement ring, you can get a free room in the area at a nice hotel and that will be taken off the price of the ring. We got to Antwerp and checked in the hotel that Guy had reserved for me (which was the Hilton in the town square next to the cathedral).
I then separated from my girlfriend to go "shopping" and went to diamondland for our appointment. I was in there for about an hour and a half total. I picked out my own diamond and setting right there on the spot. While the display isn't the largest like I mentioned, I don't remember seeing the same diamond setting once while I was looking around. I showed Guy a few different types of settings and the styles I was interested in and he came back with several boxes (a lot of them which weren't on display but were really nice including one I almost went with). I told him the carat size, quality, and price I was looking for in a stone and he went back and got a few nice selections. The first one he suggested is the one I wound up going with. This diamond was absolutely amazing! He mixed and matched different diamonds with different settings and I wound up picking the first one he suggested. I was even able to pick the different sizes of settings to adjust how far up and down the diamond was set. He explained everything about the diamond and we went over the whole certificate and what everything meant and the different types of certificates that are available and the competition between them. He was very knowledgeable and really put me at ease with the official aspects of the diamond.
We walked over to the window displays I mentioned and they set the stone right there on the spot for me and polished it. I walked out within 1 1/2 hours with a custom ring for an excellent price.
The ring wound up being a little too big so I told Guy that I needed it resized and if I could come back another day to do that (I only had an approximate ring size before because this was a surprise and this was no fault of diamondland). I walked in and they did it for me in about 20 min and I watched the whole thing. The individual did an amazing job and we walked away confident that we got an excellent ring with the highest quality for a very good price. Guy was an excellent, friendly, knowledgeable individual and if I ever buy I diamond again it will be from there!
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