As an Antwerp local I decided to visit our newest museum on a Saturday. The peak hours (3-4pm) are very crowded but I went at 1pm and had most of the displays for myself.
This museum's prime focus is on the people's journey rather then on the company itself, a very personal touch. Information is very good and understandable, would not recommend a visit if you are not truly interested.
This said there are some points of improvement: the displays are in Dutch only, this could be troublesome for our American visitors(they do sell guides). Also there is a tower with a view but the view is better on top of the MAS(skip the tower if there is a line)
Tip: book in advance to avoid the rush hour(you can see the spots left in each time slot)
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