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“Great attraction ”

Heineken Experience
Ranked #7 of 573 things to do in Amsterdam
Certificate of Excellence
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Attraction details
Owner description: The Heineken Experience is a self guided interactive journey through the world of Heineken(R). You can discover the history of the company, the 4 natural ingredients of our beer, the brewing process, a tasting room and the Heineken(R) brand. At the end of the tour you can enjoy 2 Heinekens(R) or learn how to draught the perfect Heineken(R).
Reviewed August 6, 2014 via mobile

Would definitely encourage anyone visiting Amsterdam to make an effort to visit here. Very interesting and entertaining. I wouldn't recommend bringing children though.

Thank Naomi R
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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"free beer"
in 544 reviews
"brewing process"
in 429 reviews
"beer tasting"
in 371 reviews
"rooftop bar"
in 338 reviews
"brewery tour"
in 319 reviews
"free gift"
in 305 reviews
"beer making"
in 201 reviews
"interactive games"
in 181 reviews
"vip tour"
in 139 reviews
"pour your own"
in 119 reviews
"love beer"
in 102 reviews
"interactive experience"
in 135 reviews
"learn how"
in 162 reviews
"tasting room"
in 101 reviews
"great fun"
in 369 reviews
"self guided tour"
in 183 reviews
"gift shop"
in 275 reviews
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8,031 - 8,035 of 20,006 reviews

Reviewed August 6, 2014

Not your typical European brewery tour experience. It's pricey, but it's a pretty lengthy attraction. There's even a "ride" where you get "bottled" - it's cheesy but the beer garden is worth it, and you might learn a few things too.

Thank Danielle H
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed August 6, 2014

Very interesting and educating tour. No matter what you taste in beer is, the tour teaches you many things about beer which I did not know and makes you apperciate that cold one even more. Worth the trip and the time. Cheers!

Thank ronger5
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed August 6, 2014

A nice way of presenting beer. The experience has improved a lot from 9 years ago when I had visited the first time. You learn a lot about making beer but you also have fun.

Thank Pierre B
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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Reviewed August 5, 2014

The Heineken Experience is a fun, campy trip through the process of brewing beer.

It starts with a narrated trip through the history of the Heineken family, then get to see all the steps in brewing beer.

The "Brew You" ride is a cheesy bit of fun, followed by the tasting room, where they show you the proper way to drink a Heineken. The viewing room with the comfortable couches and the constantly running ads is entertaining, and the Heineken activities are great including music videos, green screen pictures, and viewing chairs.

Of course no tour is complete without a free drink at the end.

When i paid I thought the entrance fee was a bit high until I realized everything you get for it. You get the tour, 2 free beers, all the fun activities, a free gift, and (if you chose) a canal boat ride. Great for a bit of good clean fun in the center of town.

Thank Carrie C
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.

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