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“Brilliant Day out - Loved it!”

Heineken Experience
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and up
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Amsterdam Hop-on Hop-off Boat Day Pass and Heineken Experience
Ranked #20 of 521 things to do in Amsterdam
Certificate of Excellence
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Owner description: The Heineken Experience is a self guided interactive journey through the world of Heineken(R). You can discover the history of the company, the 4 natural ingredients of our beer, the brewing process, a tasting room and the Heineken(R) brand. At the end of the tour you can enjoy 2 Heinekens(R) or learn how to draught the perfect Heineken(R).
Reviewed June 22, 2014

Well worth the 27 Euros it cost us (we had the I Amsterdam card which got us 25% off)! Included in this is a self guided tour of the old factory, a small ride where you become the beer, a tasting session (with beer included!), a wander through an interactive advertising area that was great fun! Some fantastic photo opps! before finishing in the lovely bar area where you can trade your two tokens for either two beers or the chance to pull your own and get a certificate with your drink. After you've enjoyed your beer you can then take a boat ride (all inc. in the price) to the brand store to collect your free heineken glass.

Took us about three hours in total and was well worth the money!

1  Thank Emily C
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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7,089 - 7,093 of 17,795 reviews

Reviewed June 22, 2014

I have almost exhausted all attractions in Amsterdam and we are regular visitors but I overall thought this was worth a trip. Whether you like beer or not it is insightful and fun. Free drinks on the way round, pull a virtual pint all adds to the fun. Some of the marketing campaigns over the years was amazing to see the change of brand with moving times. We took a freebie river cruise afterwards and a bit sceptical but was really surprised. Overall worth the entrance fee when you compare with some of the others.

Thank Evievi123139
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed June 21, 2014

To be honest, I don't know what all the fuss is about. Sure you get a couple of free beers at the end of the tour (after queuing for them for almost 10 minutes) but overall, the tour isn't a "must do" in my opinion.

It is very crowded with tourists, no-one was really stopping to see the displays and it seemed that they were more interested in the free beer. Saying all that though, seeing the ads from previous years and the "future" of Heineken was pretty cool.

Thank Deekayoz
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed June 20, 2014 via mobile

Propaganda to get you to buy more Heineken. Just do some research online and drink a Heineken at a bar. There's history but almost no facts about how it is made. Save your money.

Thank laurenk82
This review is the subjective opinion of an individual traveler and not of TripAdvisor LLC nor of its partners.
Reviewed June 20, 2014

Enjoying Heineken beer, we thought we would enjoy the tour with our family. Rather than teaching us about the history and msnufacturing, most of the tour involved watching tv ads, play station games, sending video messages, designing your tshirt and ordering personalized bottles. The rode was a bit silly but somewhat entertaining. The best part was pouring your own beer-- there was a long wait but it was worth the half hour. I would save the 18 euros and find a nice brown bar to enjoy your glass of Heineken instead.

Thank CaraMHutchins
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.

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