Well worth the 27 Euros it cost us (we had the I Amsterdam card which got us 25% off)! Included in this is a self guided tour of the old factory, a small ride where you become the beer, a tasting session (with beer included!), a wander through an interactive advertising area that was great fun! Some fantastic photo opps! before finishing in the lovely bar area where you can trade your two tokens for either two beers or the chance to pull your own and get a certificate with your drink. After you've enjoyed your beer you can then take a boat ride (all inc. in the price) to the brand store to collect your free heineken glass.
Took us about three hours in total and was well worth the money!
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