I expected another ho-hum lecture on "This is how we make beer (wine, cheese, scotch, fill in the blank). I was most pleasantly surprised. The tour had something for everyone; young, old, drinkers, non-drinkers. Heineken does an outstanding job of making the mundane interesting and interactive. We paid 25 Euros each which included the tour and a hamburger and beer on the roof of the building. The hamburger was great and the views of Amsterdam were fantastic. Everyone back home makes fun as I rave about my Heineken Experience in Amsterdam but I recommend it to everyone.