I've been to Amsterdam quite a few times and you have to understand why you want to stay in this area. Make sure you know what is around you and that the scenery is a bit different than in the heart of downtown near the squares. Still amazing, of course, but it's a bit quieter. If you want to be within a stumbles reach from the coffeeshop or the bar to the hotel, this might not be for you.
I have stayed in several places in Amsterdam, though, and none of them let me down, to be honest. Of course some are more convenient but the public transport is so efficient and reliable, that the 10 minute tram ride in the beggining of the day becomes a great "routine" if you're staying long. Some travelers will understand what I mean when I say that the people watching and seeing the city wake up is a lot of fun.
Location justified, onto the hotel itself.
Modern. Clean looking, clean itself. Staff is friendly, Amsterdam-standard friendly, which means you're in great hands. I was walking bare feet to the reception to ask for the internet password.
The guy told me "You can't walk bare feet". I said "I'm going back to my room anyway, do you want to put me in a wheelchair?" He laughed and said "Well, it's ecological...", aluding to the hotel's "green flag".
The double room wasn't big, but it was enough for a couple to stay and the bed was great. Very good lights and wide windows. Heating is superb and very efficient.
The shower is the traditional european mobile showerhead, which I don't like. I prefer the fixed shower and theirs is an ecological one that saves water and it takes longer to remove the shampoo, for instance. In the end you shower longer, but they like to think they are saving the environment so let them be.
We did not pay extra for breakfast. For 12 euros per person/day, it was actually better to spend 24 euros at Albert Heijn and have a picnic at the park. Or just sit somewhere and eat. They have small stores called "Albert Heijn to-go" and I don't even have to say how perfect that is for the traveler with a severe case of the munchies and a desire to save money, or even to eat something other than an oily burger king. They even have salads, which I loved.
There is a tram stop IN FRONT of the hotel, need I say more?
If you are traveling with your family, I'd advise for somewhere more spacious, and perhaps a bit more centrally located.
If you are going to tour Amsterdam on a bicycle, consider this place as very viable because there is wide availability of bicycle parking around, and main routes out of there to all parts of the city. You are JUST outside of the frenzy.
The place is just sexy. You walk in there with your woman feeling like James Bond. If you've had your dutch coffee you'll be sure you're James Bond. It's movie-like and sleek. They nailed it on the looks. And the whole thing screams "amsterdam".
There are lots of stickers all over the hotel, telling you how they are saving the world there. The heating has a sticker, the shower has one, the sink has one, the toilet has one, the ceiling light switch... It gets annoying to be honest, but it's cool to see they want to show what they did, and the whole place just feels like a showcase, a rolemodel for other hotels.
I'd stay there again without a second thought.
Went as a couple.
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