There's a lot of people there taking the typical tourist photo! You should too if you want, but the real beauty is not on the I amsterdam letters! You have beautiful places in the museumplein where you can take some pictures: in the rijksmuseum garden, in the icerink (if you go in the winter, till feb 1st) and in the park next to the Stedelijk museum. There's a burguer place that is amazing and you can enjoy the environment of this square as well!
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