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Open today: 7:00 AM - 11:00 AM
Ways to Experience Royal FloraHolland
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All reviews the bus flower auction auction room self guided tour schiphol airport beautiful flowers royal flora central station from place to place per day early morning well worth the trip arrive early elevated walkway auction house green screen public transportation
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Reviewed August 7, 2019

When we were in Amsterdam we visited the flower auction at Aalsmeer. This was a most interesting visit at the largest flower auction house in the world. This is located at Aalsmeer a short drive outside Amsterdam. Everyday flowers are sold by electronic auction at this site and ware then delivered worldwide by the next day. The array of flowers is dazzling and the efficiency and speed of the actual auctioneering is mindblowing. This is definitely worth a visit for everyone.

Date of experience: May 2019
Thank Darylbrian
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed August 4, 2019

I love flowers and everywhere I travel, I go to botanical gardens.

I had read about Royal FloraHolland and was so excited about the opportunity to visit.
Because I had read the other reviews, I downloaded the IZI travel app in the app store.
So the night before, I watched the videos and read the information on the app so I was fully prepared for the visit.
I would recommend the IZI travel app for anyone traveling through the Netherlands because it has great information about places to visit there..

We arrived at 7:00 AM. on a Thursday morning. We had read that trading stops at 9:00 AM on Thursdays. When we got to the actual trading floor, about half way through the tour, the trading had slowed down considerably. However the carts and trolleys transporting the orders were in full swing and amazing to watch!
The self guided tour is easy to follow and is written in 4 languages.

Because you are on a catwalk above the floor, it is difficult to see the detail of the flowers. However it was obvious that these flowers were at their perfect stage in blooming for shipment. I saw no wilted, bruised or damaged flowers. All of the shipments appeared to be in perfect condition. This is why everything moves so quickly, to get the flowers into the market, sold and on planes to the buyers as quickly as possible.

This is a highlight of the Netherlands. It is worth a visit, even if you don't know or care anything about flowers, the sheer precision of the operation is well worth the trip.

Date of experience: July 2019
Thank Elizabethadvisor
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed July 20, 2019 via mobile

This was a highlight of our trip to holland. Just FYI you do not need to arrive at 7am. !!!! You can arrive anytime and still get the full experience. We learned the hard way! Hahahahaha. You can take your time walking along the hall at your own pace. Descriptive boards in numerous languages along the way. Incredible! About half way there is a bathroom and lunch room to take a rest. Exit of course through the shop which was not that great. Nothing with Royal Flora Holland logo. Quite a walk from the parking area so beware. The ticket they offer for boat cruise and garden tour was a bit poor. We were just killing time afterwards so did take the boat tour. It’s just a tour of the wealthy homes around the lake.

Date of experience: July 2019
1  Thank boolab
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
RoyalFloraHolla... A, Public Relations Manager at Royal FloraHolland, responded to this reviewResponded July 22, 2019

Dear Boolab,

Good to hear that you enjoy your visit! The best time to visit will be at 7.00 am or max. at 8.00 am. to see the auctionclock running. If the auction clock is finished you still can see millions of flowers like a flowerballet!

And you are right; we only have a small book what explains Royal FloraHolland and a keycord........ But also other nice things (Home decoration, scarfs etc) with flowers on it.

The combinationticket is a cheap and nice day out. Historical garden is interesting and the trip on the lake is beautiful!

All people that work for Royal FloraHolland have to park at the roof.
So we have to walk that way 2 times on a day ;-)

Kind regards from the visitor centre!

Report response as inappropriate
This response is the subjective opinion of the management representative and not of TripAdvisor LLC.
Reviewed June 5, 2019 via mobile

To see the process starting with the flower auction right through to the end is absolutely amazing. This is a must-see for anyone to appreciate the mechanics behind the scenes to get the flowers from producers to the flower vendor...

Date of experience: May 2019
1  Thank LeonVe0463
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Reviewed May 31, 2019

I visited the Aalsmeer flower auction at about 8am on Wednesday 8th May 2019. The tickets cost €8 for adults, €5 for children 6-11 and free to smaller children. Tickets are available at the Visitor centre. The auction starts at 7am from Monday to Friday and continues until 11am except on Thursdays when it closes at 0900.
After purchasing my ticket, I walked up the short staircase to the visitor's bridge at the auction complex. The sheer size, the enormity of the open floor took me by surprise. I later learnt that the floor space at this FloraHolland warehouse is 1,300,000 square meters.
The visitor's bridge is about 4 to 5 metres above the floor of the warehouse and at least 200 metres long. Like the other visitors, I too walked along the bridge towards the auction rooms, observing the movement below of large numbers of mini electric powered transport trains loaded with containers of flowers and plants moving on a network of crisscross railway system. From the height of the walkway, I could not help admiring the design of that accurate, precise and predetermined movement of those flower-full containers as in a mini train system. The visitors cannot get any closer to the actual flowers than when standing on this elevated walkway above the busy floor. The emphasis here is on the flowers, not on the tourists. They come here to see the massive floral auction, where millions of flowers are traded daily in a very efficient manner.
The auction rooms, where the flowers are traded are at the far end of the bridge. Visitors cannot enter the auction rooms reserved for traders and buyers. It is similar to a large lecture room for 300-400 students with their computers on the desk. The two electronic circular auction clocks replace the teacher's board. The information needed by the bidders, the price, number of flowers per container, minimum number of containers that can be purchased as well as quality and seller info etc. appear on this clock. The bidding starts at a high price as seen from the position of the ball on the circular clock. As the price drops, the ball on the clock drops too stopping when the lot has been purchased. Every offer takes only a few seconds before completion. I understand that 30 million flowers with a turnover of 8.8 million Euros are traded here in one single day. Once sold, the containers are directed to the buyer, who would remove them for redistribution or export.
It was a fantastic experience watching this flower auction in action!
Note - This is only an auction. To see flowers at close hand and enjoy their beauty we visited "Keukenohoff" gardens.

Date of experience: May 2019
2  Thank Seevali D
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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