Turin has three world-class museums: this is one of them. It is in a splendid building, the Mole Antonelliana and we started by taking the lift to the top for the great view. Whether one is a film buff or not, there's so much of interest that it would be hard to leave in less than 3 hours, and one could easily spend a whole day here, particularly while the excellent Scorsese exhibition - which occupies several floors - is on. It is easy to find your way around, everything is excellently presented and there are fun interactive things to do. We really liked coming out of the lift on one floor (sorry, forget which) facing a camera, and seeing (and iPhone filming) ourselves 'on screen' on simulated 1920s film-stock as we clowned around.
Entry to both the lift and the museum were included in our 3-day Turin + Piemonte cards, 29 euros each, obtainable from the Tourist Information Office. 2-day passes are also available. If you are a keen attraction visitor (and your days don't include Monday when almost everything is shut, except churches which are free anyway) these cards are very good value.
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