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“If you like cool design, this is the place!”

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SIDE Design Hotel Hamburg
Ranked #36 of 318 Hotels in Hamburg
Certificate of Excellence
Salt Lake City, United States
Level Contributor
20 reviews
8 hotel reviews
common_n_hotel_reviews_1bd8 17 helpful votes
“If you like cool design, this is the place!”
5 of 5 bubbles Reviewed June 14, 2014

If you head to Germany for old fashioned charm or rustic ambiance, this is not the place, but if you like modern architecture and design, it is hard to beat Side in Hamburg. They call themselves a 5-star hotel in design and I would agree. I love modern design and so I loved every minute I spent here…well almost every minute.
The design experience starts with the facade of the hotel, which is completely muted and understated--I was not sure about my taxi driver's sense of direction when we pulled up. But then the huge glass doors magically and smoothly open on their own and you enter Side. The lobby is a simple, sleek rectangular space with an atrium that is over 6 floors high and whose walls are not parallel in any dimension. The walls have diffuse lights that slowly change color and the chill, ambient music immediately creates the sense of calm that defines the feeling of this hotel.
The rooms are generously designed with tons of nice lighting features, lots of glass (finally a hotel room with enough light, both natural and artificial!), and only high end fixtures. The water in plentiful and my only request would be (to all hotels) to remove the tub and give us a decent shower stall with glass walls! I had no view to speak of but did not care as I got something much more important--light!!
The staff were terrific, even the cleaning staff, always polite and helpful. I spoke German to them so have no idea about English language skill level but that is rarely a concern in modern, urban Germany.
The only small down side--the glass wall at the elevator end of the lobby contains major chunks of meat hanging from hooks. I read that this is some sort of storage space for the [m]eatery Restaurant attached to Side so this is apparently real meat. As a vegetarian, I may be oversensitive, but I cannot imagine many people enjoying the esthetic of a meat locker in this otherwise so visually rich and calming space. Lose the meat!
I avoided the restaurant for their meat fetish and super limited vegetarian menu (even by Germany standards) and found lovely Italian eateries with outdoor seating right around the corner.
But if you can ignore the bizarre meat-centric perspective of the place, the rest of Side is a treat to your senses and is a reason to seek out excuses to visit Hamburg---a lovely city in its own right.

  • Stayed June 2014, traveled on business
    • Value
    • Location
    • Sleep Quality
    • Rooms
    • Cleanliness
    • Service
Helpful?
Thank Rob M
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Alexander_Schreiter, Manager at SIDE Design Hotel Hamburg, responded to this review, July 22, 2014
Dear guest,

thank you for your fantastic feedback. We are happy to hear, that you had a pleasant stay inSIDE. We are looking forward to welcoming you soon.

Best regards from Hamburg

Alexander Schreiter
General Manager.
Report response as inappropriate
This response is the subjective opinion of the management representative and not of TripAdvisor LLC.
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1,314 reviews from our community

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Rating summary
  • Location
    4.5 of 5 bubbles
  • Sleep Quality
    4.5 of 5 bubbles
  • Rooms
    4 of 5 bubbles
  • Service
    4.5 of 5 bubbles
  • Value
    4 of 5 bubbles
  • Cleanliness
    4.5 of 5 bubbles
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English first
Zurich, Switzerland
Level Contributor
46 reviews
11 hotel reviews
common_n_hotel_reviews_1bd8 15 helpful votes
3 of 5 bubbles Reviewed June 13, 2014

Very friendly and helpful staff! Centrally situated - Hamburg can be explored without need of public transportation or taxi.

Good for meetings and conferences.

Great choice at the breakfast buffet - unfortunately the restaurant it furnished to narrrow.

  • Stayed June 2014, traveled on business
    • Value
    • Location
    • Sleep Quality
    • Rooms
    • Cleanliness
    • Service
Helpful?
Thank justtravel00345
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Alexander_Schreiter, Manager at SIDE Design Hotel Hamburg, responded to this review, July 22, 2014
Google Translation
Lieber Gast,

vielen Dank für Ihr ehrliches Feedback. Wir nehmen uns einzelne Kritikpunkte sehr zu Herzen und werden an den oben aufgeführten Mängeln arbeiten. Wir hoffen trotzdem, Sie demnächst wieder inSIDE begrüßen zu dürfen.

Beste Grüße

Alexander Schreiter
General Manager.
Report response as inappropriate
This response is the subjective opinion of the management representative and not of TripAdvisor LLC.
Level Contributor
78 reviews
28 hotel reviews
common_n_hotel_reviews_1bd8 44 helpful votes
3 of 5 bubbles Reviewed June 7, 2014 via mobile

As a world traveling business couple, we've seen much better 5 star hotels.
This one is quite average and sometime you have the feeling that the 5 star rating is not really justified.
The rooms are standard and nothing special and rather unpractical.
The toilet seat is a joke and feels unhygienic because of the used wood.
During the second day we didn't receive any towels except for the hands.

This is stuff which must not happen in a 5 star claiming hotel.

Stayed June 2014, traveled as a couple
Helpful?
1 Thank Localhost0
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Alexander_Schreiter, Manager at SIDE Design Hotel Hamburg, responded to this review, July 22, 2014
Dear guest,

thank you for your honest feedback. We regret to hear that the above mentioned issues influenced your stay negatively. We are also sorry that you did not like the style of our hotel. Hope to welcoming you soon to convince you of the SIDE Hotel.

Best regards

Alexander Schreiter
General Manager
Report response as inappropriate
This response is the subjective opinion of the management representative and not of TripAdvisor LLC.
Emsburen, Germany
Level Contributor
19 reviews
9 hotel reviews
common_n_hotel_reviews_1bd8 12 helpful votes
4 of 5 bubbles Reviewed May 29, 2014

Lovely hotel, good location. Loved the rain shower but it splashed the entire bathroom every time we used it. Loved the swimming pool area, but it was dangerously slippery, saw some people fall down, and almost fell down myself.

  • Stayed April 2014
    • Value
    • Location
    • Rooms
    • Cleanliness
    • Service
Helpful?
2 Thank Pukkiepuk
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Alexander_Schreiter, Manager at SIDE Design Hotel Hamburg, responded to this review, July 22, 2014
Dear guest,

thank you for your honest feedback. We take your points of criticism seriously and try to improve our services continously. Hope to welcoming you soon!

Best regards

Alexander Schreiter
General Manager
Report response as inappropriate
This response is the subjective opinion of the management representative and not of TripAdvisor LLC.
istanbul
Level Contributor
4 reviews
4 hotel reviews
common_n_hotel_reviews_1bd8 4 helpful votes
2 of 5 bubbles Reviewed May 27, 2014

I stayed at hotel for business purposes. at my first night i put the air condition at max and slept. when i woke up i realized that room is still cold. during day I started dizy and felling sick. I missed the evening meeting and came back to hotrl early. At reception I told them to increase it, and got in bed due to being ill. I was woken up by a lady at 21:00 in my room without knowing what she was doin there. and since i was very dizzy I told her about the room temperature than slept. i woke up at 3 am at the coldest room and called reception, the man said it is communicated to technicans and it will be ok in half an hour. when i woke up in the morning i see that room temprature even went down. i called the reception again they said they informed technicians. a technician came in and tried to fix my airconditioning.. it has been 15 hours with 5 times complaintments still problem is there. now i can see why customers became rude and noisy at those kind of cases.

I am exremely dissatisfied with this hotel. they are incapable of solving even minor issues. do not stay if you do not want to be ill and miss day time activities.

  • Stayed May 2014
    • Value
    • Location
    • Rooms
    • Cleanliness
    • Service
Helpful?
1 Thank mahir m
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Alexander_Schreiter, Manager at SIDE Design Hotel Hamburg, responded to this review, July 22, 2014
Dear guest,

thank you for your honest feedback. I am sorry to hear that the above mentioned issue made your stay not a memorable one at SIDE Hotel. Please contact me directly (a.schreiter@side-hamburg.de) to inform me about the matter.

Best regards

Alexander Schreiter
General Manager
Report response as inappropriate
This response is the subjective opinion of the management representative and not of TripAdvisor LLC.
Zurich
Level Contributor
143 reviews
32 hotel reviews
common_n_hotel_reviews_1bd8 38 helpful votes
5 of 5 bubbles Reviewed May 27, 2014

I was here for a business trip/conference and the stay was perfect!
The decoration in the hotel is beautiful, the morning buffet amazing, and staff really helpful. They managed to handle a very special demand for me in a very short time - really appreciated.

  • Stayed June 2013, traveled on business
    • Value
    • Sleep Quality
    • Rooms
    • Cleanliness
    • Service
Helpful?
1 Thank Annouchka22
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Alexander_Schreiter, Manager at SIDE Design Hotel Hamburg, responded to this review, July 22, 2014
Dear guest,

thank you for your great feedback. We are happy to hear that you enjoyed your stay inSIDE. We are looking forward to welcoming you soon!

Best regards

Alexander Schreiter
General Mananger
Report response as inappropriate
This response is the subjective opinion of the management representative and not of TripAdvisor LLC.
Munich, Germany
Level Contributor
33 reviews
17 hotel reviews
common_n_hotel_reviews_1bd8 23 helpful votes
4 of 5 bubbles Reviewed May 27, 2014

I like those kind of hotels very well, interesting architecture, friendly people, a bit of luxury... interesting room, a big bed with fluffy blankets and pillows, dim lighting, smells good and a great big shower with large soft towels. This is all I need for a good hotel night :-) definitely worth a repeat!

  • Stayed April 2014, traveled on business
    • Value
    • Location
    • Sleep Quality
    • Rooms
    • Cleanliness
    • Service
Helpful?
1 Thank drmaxde
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Alexander_Schreiter, Manager at SIDE Design Hotel Hamburg, responded to this review, July 22, 2014
Dear guest,

thank you very much for your great feedback. I am glad to hear that you enjoyed your stay inSIDE. We are looking forward to seeing you soon.

Best regards

Alexander Schreiter
General Manager.
Report response as inappropriate
This response is the subjective opinion of the management representative and not of TripAdvisor LLC.
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Additional Information about SIDE Design Hotel Hamburg

Property: SIDE Design Hotel Hamburg
Address: Drehbahn 49, 20354 Hamburg, Germany
Phone Number:
Location: Germany > Hamburg > Neustadt
Amenities:
Bar / Lounge Business Center with Internet Access Fitness Center with Gym / Workout Room Free High Speed Internet ( WiFi ) Pets Allowed ( Dog / Pet Friendly ) Restaurant Room Service Spa Suites Swimming Pool Wheelchair access
Hotel Style:
#16 Spa Hotel in Hamburg
#30 Luxury Hotel in Hamburg
#33 Business Hotel in Hamburg
#37 Family Hotel in Hamburg
#45 Romantic Hotel in Hamburg
Price Range (Based on Average Rates): $$
Hotel Class:5 star — SIDE Design Hotel Hamburg 5*
Number of rooms: 178
Official Description (provided by the hotel):
As Hamburgs first 5* Superior Design Hotel, SIDE is directly located in the heart of the city. Built by architect Jan Störmer, designed by Matteo Thun and illuminated by Robert Wilson, space and light have been put perfectly in relation to one another. These are the factors, which essentially shape the heart of the hotel and make the SIDE a sensual location for the urban generation of today. The 168 rooms in different categories are minimalist in style, yet welcoming, comfortable and with a personal touch. Ten "flying" suites on the 10th and 11th floor are all decked out in white. A further highlight of the hotel is the Sky Lounge and the roof top terrace on the 8th floor which offer an impressive view over Hamburg. Both are perfect venues for summer parties, events or photo-shootings. On the ground floor, the [m]eatery bar +restaurant serves dry aged steaks, different self-made burgers and special tartars. Colourblocking is a key theme in the SIDE SPA. This wellness oasis is refreshingly colourful and luxuriously furnished ... more   less 
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Also Known As:
Side Hotel Hamburg
Side Hamburg

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