Firstly, I would say they could easily charge for entry and still be popular and busy. The fact that this is free is pretty amazing to be honest; how many other places like this would not charge entry?
We only spent an hour or so in the museum but took in each of the floors, including the art hall. There are a lot of interactive stations dotted around, and plenty of old footballing artifacts and memorabilia dating back to the very roots of the beautiful game.
I particularly enjoyed the old Wembley seating from the original stadium. I was slightly disappointed by the film they were showing in the cinema, it didn't really have much to it and I didn't feel it captured the spirit of the game as much as it claimed to.
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