Good food made from quality ingredients usually costs more than mass produced. It's a fact of 2012 life.
And while mass produced can suffice for everyday living, it's pleasant, as some reviewers suggest, to have some of the good stuff now and again as well.
Not everything here is overpriced. The cafe with friendly staff serves a full cafetiere of fresh ground coffee - two good cupsful - with a generous jug of hot milk (those who prefer skimmed or soya are catered for) for about £2.40. And there are some offbeat offers - have toast and marmalade in the cafe and you can get £1 off the marmalade in the shop.
Fun teddy bear shaped bread, and the famous brown sauce (though a bit on the sweet side for some palates). As good as you will get in Ludlow. Give it a couple of hours.
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