Fortune's has been in the same shop on Henrietta Street for over 100 years. Don't know what Googling @Ormes100 did, but if it suggests the shop used to be on Church Street - it's wrong!
The kippers are as good as ever, and the shopkeeper is as polite as any other if you use a bit of common courtesy to him in return. Been visiting Fortune's (in the same shop!!) since I was a kid - so that makes it over 40 years now - and a trip to Whitby just wouldn't be complete without a nice pair of kippers to come home with.
Proper kippers, proper craftsmen. This place is the "real" Whitby - forget about glass ducks and dubious Bram Stoker "legends". Pay them a visit and for goodness' sake don't complain about the smell - it's a shop full of smoky fish, after all.
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