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“Excellent all round, great food, British take on Tapas.”
Review of Picture Fitzrovia

Picture Fitzrovia
Ranked #56 of 22,544 Restaurants in London
Certificate of Excellence
Price range: $9 - $46
Cuisines: European, British
More restaurant details
Restaurant details
Good for: Romantic, Bar scene, Business meetings, Local cuisine, Special occasions, Large groups
Dining options: Late Night, Dinner, Lunch, Free Wifi, Full Bar, Reservations, Seating, Serves Alcohol, Waitstaff, Wheelchair Accessible
Neighborhood: Fitzrovia
Description: A neighbourhood restaurant in Fitzrovia. Owned and operated by restaurateurs with a wealth of experience in some of London's top establishments. Picture Fitzrovia is well-known for it's exceptional value menus and warm and genuine hospitality. Alongside the a la carte menu runs a fixed lunch at £22 and a six course seasonal tasting at £40.
Hertford, United Kingdom
Level Contributor
8 reviews
6 restaurant reviews
common_n_restaurant_reviews_1bd8 6 helpful votes
“Excellent all round, great food, British take on Tapas.”
Reviewed September 29, 2013

Lovely place, from the lovely bar made from old parquet flooring, the polished plaster walls, comfy bar stool/chairs and great service. Only slight niggle is that it is slightly noisy, but a great fun atmosphere. Backed up with very good, simple, but exceptionally cooked food. Poached egg with mushrooms was lovely, as was the ceviche of sea bream, the pressed pork and the blueberry and almond tart! Make sure you all order things and share them Tapas style, great way to eat dinner.

Ignore the bad review, they can't even spell clothes or fed!

Will definitely be going back.

  • Visited September 2013
    • Value
    • Atmosphere
    • Service
    • Food
Thank Ian M
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
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641 reviews from our community

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Rating summary
Date | Rating
  • Chinese (Simplified) first
  • Danish first
  • Dutch first
  • English first
  • French first
  • German first
  • Italian first
  • Japanese first
  • Korean first
  • Norwegian first
  • Portuguese first
  • Russian first
  • Spanish first
  • Swedish first
  • Any
English first
Level Contributor
26 reviews
19 restaurant reviews
common_n_restaurant_reviews_1bd8 4 helpful votes
“Favourable newspaper review was spot on”
Reviewed September 27, 2013

Two colleagues and I had lunch at Picture today, having been lured by a recent good review in the Independent newspaper. Two of us are over 50 and definitely un-trendy, but we received a warm welcome nevertheless. Two of us had the set menu--a bargain at £15--and the other the small plates. The beef was *fabulous* and large enough for a mains even though it was allegedly a small plate. Unusual risotto with smoked haddock was delicious too--and the strawberry ice cream the best I've ever had.

  • Visited September 2013
    • Value
    • Atmosphere
    • Service
    • Food
Thank FreshwaterSusan
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Level Contributor
289 reviews
177 restaurant reviews
common_n_restaurant_reviews_1bd8 281 helpful votes
“A Mixed Bag”
Reviewed September 22, 2013

Friendly staff.
Slightly sterile interior.
Bread was warm but "spongy" - perhaps it had been microwaved? It was weird and we didn't eat any of it.
More "small plate" type hit or misses....

The Hits:
The lamb bites
The ravioli - but SO small at £7 for three small pieces (we ordered it twice)
The lamb shoulder - meltingly good and of a decent size

The OK:
The Lebanese fried chicken (again, so small we had to order it twice)
The fries - like at Chicken Cottage but very hot, so actually good

The bad:
The salmon - actually tasted fishy, which is frankly inexcusable.

Like I said, the staff were nice, so this experience was pleasant.

If you want "small plates" I would go to Tozi in Victoria or Ottolenghi's in Upper Street, Islington
- both are exponentially superior

  • Visited September 2013
    • Value
    • Atmosphere
    • Service
    • Food
Thank coops9999
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
London, United Kingdom
Level Contributor
592 reviews
392 restaurant reviews
common_n_restaurant_reviews_1bd8 351 helpful votes
“Nice but...”
Reviewed September 22, 2013

I am reluctant to criticise Picture, mainly on the grounds that the staff were so nice and friendly and helpful but I can't help but thank I am missing the point a tad here. Especially when the fries arrived half way through the meal. It's all very well being nice, and trendy, and on message but lets sort the basics out first chaps. The 'small plate - multiple choice' food option is the current emporrers new clothes of dining but to me it only serves to racj up the bill and gives lazy / busy chefs a chance to serve different dishes at intervals and so lighten the all round work load. Having said all that the food was well cooked, enjoyed the sea food especially and the building site chic decor fits well in Fitzrovias medai scum heartland. Something missing though - maybe it's a soul?

Visited August 2013
Thank marksw3960
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Tom S, Owner at Picture Fitzrovia, responded to this review, September 23, 2013
Hi There

Thank you for leaving your feedback regarding your recent visit to Picture. I am pleased you found that the food was well cooked, and the staff friendly and helpful.

I apologise that the fries did not arrive at the table when they should have. We try very hard to make sure that dishes are delivered at the correct pace and it appears here that we made a mistake.

I can assure you that the menu design reflects a style of eating that we love, and is not designed to compensate for any laziness in the kitchen! I'm sorry that it appeared otherwise.

I am disappointed that you found the restaurant to lack soul. This is our first solo venture, and everyone here is incredibly passionate about giving guests an enjoyable and genuine hospitality experience. I do hope you will re-visit soon.

With Best Regards

Report response as inappropriate
This response is the subjective opinion of the management representative and not of TripAdvisor LLC.
Level Contributor
23 reviews
13 restaurant reviews
common_n_restaurant_reviews_1bd8 17 helpful votes
“Great little place”
Reviewed September 16, 2013

Charming service, really good food and a relaxed setting. What's not to like? Especially enjoyed the chicken and the almond/blueberry tart. Decent cocktails too.

  • Visited September 2013
    • Value
    • Atmosphere
    • Service
    • Food
Thank MartinRye
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.

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