I am reluctant to criticise Picture, mainly on the grounds that the staff were so nice and friendly and helpful but I can't help but thank I am missing the point a tad here. Especially when the fries arrived half way through the meal. It's all very well being nice, and trendy, and on message but lets sort the basics out first chaps. The 'small plate - multiple choice' food option is the current emporrers new clothes of dining but to me it only serves to racj up the bill and gives lazy / busy chefs a chance to serve different dishes at intervals and so lighten the all round work load. Having said all that the food was well cooked, enjoyed the sea food especially and the building site chic decor fits well in Fitzrovias medai scum heartland. Something missing though - maybe it's a soul?
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