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“Different hotel experience”

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Ace Hotel London Shoreditch
Ranked #386 of 1,081 Hotels in London
Certificate of Excellence
Reviewed January 26, 2014

We really enjoyed this stay - great location in the middle of trendy Shoreditch, wonderful and friendly staff, different kind of decor. Very different and stylish, especially if you like music. The room was a little dark though, it was difficult to read.

Stayed: December 2013, traveled as a couple
Thank Christine M
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Martin N, Manager at Ace Hotel London Shoreditch, responded to this reviewResponded January 30, 2014

Many Thanks for the review. We do love to read that you had a different hotel experience at Ace London and happy to read you like the area of out location. We feel Shoreditch and Ace London fit perfectly together.

Make sure you come back to visit.

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871 - 877 of 1,144 reviews

Reviewed January 26, 2014

I have struggled always to find a decent comfortable hotel when I visit my adult family in London from overseas. But it seems I finally have.
From the initial welcome to the really well appointed room. High standards with really good service given by an incredibly young and vibrant team .
The hotel is totally different to the usual samey establishments , so refreshing. Good food but no pressure to have to eat in.
Most importantly I felt very safe staying as a lone female
And the location is brilliant .
I stayed 5 enjoyable nights .

Stayed: January 2014, traveled solo
Thank Diana H
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Martin N, Manager at Ace Hotel London Shoreditch, responded to this reviewResponded January 30, 2014

Thank you so much for the 5 stars! We are so happy to read that you felt safe in Ace London because that is important to us. We do pride our team on been vibrant and pleasant and so it’s good to read you feel the same.

Please do come back to see us again whist visiting the family.

The Ace London Family xoxo

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Reviewed January 21, 2014

I came on business and maybe I'm just plain too un-hip to appreciate the particular charms of this hotel and brand, but it was very close to my company's London office and reasonably priced. On the positive side, staff were friendly and helpful, rooms were clean, shower pressure good, towels excellent (in contrast to one of the other reviews) and room service efficient. Plenty of outlets in the rooms as well. And location is super convenient to various parts of Shoreditch, Hoxton, the City, etc.

On the down side, had a room at the back (which was good for keeping it quiet), but the Wifi was weak and spotty throughout. Bed is almost like a futon rather than a conventional hotel bed. Room was quite dark, both in decor and in terms of actual daylight that comes in. And the lobby at night is quite noisy with the music scene, which I suspect is one of its charms if you are hipper than I am, but alas I think this kind of hotel is not a good match for my dull preferences for quiet post 11 pm.

Finally, there are lots of opportunities for commerce in the hotel if in-building shopping is your thing - both at the lobby check in desk (t-shirts, records, etc), and in the room, where they'll sell you everything from a tote bag to the liquor (in addition to the usual minibar set up).

  • Stayed: January 2014, traveled on business
    • Value
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Thank SafariKBFamily
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Martin N, Manager at Ace Hotel London Shoreditch, responded to this reviewResponded January 24, 2014

Hey SafariKBFamily,

Thank you for taking the time to write a review on our hotel. We love to hear what people think of us whether it is good or bad. We certainly try to learn from any comments that are sent our way.

We were happy to hear that there were aspects of the hotel that you liked and how the staff were friendly. We are also happy to tell you that in the last week we have upgraded the wifi in the hotel which means that connectivity is much improved.

We appreciate your comments about the décor everyone has their own taste but we do hope that it will not stop you from visiting us again.

Thanks again for such honest and balanced feedback

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Reviewed January 19, 2014

I stayed at the Ace twice on one trip (business trip where London was the base, so left and came back for a day in between). I was quite pleased with my first leg, the room was a good size for London, had two beds, clean and I enjoyed the atmosphere downstairs and the quirkiness of the rooms. Towels could use a replace - mine were a bit rough - but in the end that's minor.

My second leg was not quite as good, the staff that checked my in (a few girls) the first time were fantastic and willing to move me to a quiet room given I had just landed from overseas and wanted to catch up on sleep, but the second time the gentleman was not as good. Still fine - but I was given a small room, not enough room for a table to put breakfast or anything on (I got a chair, no table), and the room was still clean but I was pushed a little to up-sell to a larger room. When I declined it was a sense of "well I tried, not my problem." Anyway, A good stay overall and I like the hotel and would recommend it, when I do return I'll just aim for certain staff ...

  • Stayed: January 2014, traveled on business
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1  Thank ctwino
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Martin N, Manager at Ace Hotel London Shoreditch, responded to this reviewResponded January 21, 2014

Hey, Many Thanks for your review we really love all feedback in order to improve our work and the feel of the place. A 4 star rating is amazing and we cannot thank you enough.

The Staff at Ace London xoxo

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Reviewed January 17, 2014

We had a smashing time here - really hip place and good service is guarranteed - good to see they are sticking to the standards the late owner set - good work guys, great stay all round. Only slight issue - the upper bar and bar area are stlll under construction but looks nearly finished - we can't fault it otherwise...

Room Tip: For hip and hippy alike
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  • Stayed: November 2013, traveled as a couple
    • Value
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Thank Karlc12karl
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Martin N, Manager at Ace Hotel London Shoreditch, responded to this reviewResponded January 21, 2014

Hey Karlc12karl, Thanks so much for the 5 stars its a really great way to start the week. I will let all staff know that you think we doing well and keeping the Ace vibe alive.

The Staff from Ace London xoxo

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Reviewed January 15, 2014

Having been to their location in NYC, I was ecstatic to learn there was another in London! The staff on both the hotel and bar/restaurant side were friendly and extremely helpful. The attention to detail throughout was much enjoyed. The size and design of the "standard" room felt and looked much better than it sounds initially, we loved the window couch. Room service breakfast was delicious and reasonably priced. The location was great- short walk to food, awesome bars, Spitalfields Market etc. And super easy to hop on a bus or the metro (with helpful instructions from the staff). Can't wait for our next stay at The Ace.

  • Stayed: January 2014, traveled as a couple
    • Value
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Thank stepokee
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Martin N, Manager at Ace Hotel London Shoreditch, responded to this reviewResponded January 17, 2014

The Staff at Ace London

Hey Stepokee, Many Thanks for the five stars it’s a nice way how to end the week. We are so happy to read the fact you’re an Ace enthusiast and have also stayed at the NYC hotel. We have a great team who love paying attention to detail and so to read that you noticed this is amazing.

Many Thanks,

The Staff at Ace London

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Reviewed January 15, 2014 via mobile

I stayed here for quick business trip in January. I loved the property, lobby was relaxing and open, the whole team was superb and a special thank you to Inga for a great welcome.
I will defiantly recommend to others and I look forward to return.

Stayed: January 2014, traveled on business
Thank Brynhildur G
This review is the subjective opinion of a TripAdvisor member and not of TripAdvisor LLC.
Martin N, Manager at Ace Hotel London Shoreditch, responded to this reviewResponded January 17, 2014

Hey, Many Thanks for the five stars it’s a nice way how to end the week. Our staffs at Ace do try and make our entire guests feel welcome. I will pass the thanks onto Inga.

The Staff at Ace London

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Additional Information about Ace Hotel London Shoreditch

Address: 100 Shoreditch High Street, London E1 6JQ, England (Formerly Crowne Plaza London Shoreditch)
Phone Number:
Location: United Kingdom > England > London > Shoreditch , East End / East London
Amenities:
Bar / Lounge Beverage Selection Business Center with Internet Access Fitness Center with Gym / Workout Room Free High Speed Internet ( WiFi ) Pets Allowed ( Dog / Pet Friendly ) Restaurant Room Service Suites Wheelchair access
Hotel Style:
#191 Business Hotel in London
#271 Luxury Hotel in London
#329 Romantic Hotel in London
Price Range: $206 - $387 (Based on Average Rates for a Standard Room)
Hotel Class:5 star — Ace Hotel London Shoreditch 5*
Number of rooms: 258
Official Description (provided by the hotel):
Welcome to the Ace Hotel London Shoreditch, a 5 star property in the historic Shoreditch neighbourhood, a hub for galleries, theaters and fashion, home of the Brick Lane market and a canvas for street artists from around the world.It’s a neighborhood with a long history of culture and industry — the first district where plays were performed in London, banned at that time in the center city, and later a center of in textile and furniture manufacture.Today’s Shoreditch is a leader in the arts, design, cuisine, culture and technology — an outpost in the global community of ideas. The design at Ace Hotel London hints at a wide range of influences from UK punk to the bold graphic style of the early 20th century Vorticist movement, to the clean Modernism of the Bauhaus.All rooms have vintage furniture, original artwork, in-room safe and flatscreen TV with Ace video-on-demand and Revo radios with Ace-curated radio stations, plus a well-stocked mini-bar and complimentary WiFI. Some rooms have turntables and a selection of vinyl and acoustic guitars.Easy access to Moorgate, Finsbury Square and Liverpool Street. Destination restaurant Hoi Polloi is by David Waddington and Pablo Flack who are restaurateurs behind Bistrotheque and Shrimpy’s. Gym is open 24 hours; the Hotel also features a Basement Bar with live gigs and DJ sets, a lobby bar, The Bulldog Edition - a coffee shop in partnership with Square Mile Coffee Roasters, an exhibition gallery, on-site juice bar, a flower shop, and 24 hours room service. ... more   less 
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Also Known As:
Crowne Plaza London Shoreditch Hotel London
London Crowne Plaza
Ace Hotel London Shoreditch England

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